Remote, CST/EST or Canada

Keyfactor is the leader in trust infrastructure for AI and machines, helping the world’s largest enterprises and government agencies take control of the cryptographic identities that safeguard every digital interaction. Behind the platform is a global team of people who care deeply about the work and each other. We move fast, think big, and show up for one another every day.

Title: Growth Marketing Manager Remote, CST/EST or Canada Marketing Employment Type: Full-time The Growth Marketing Manager will be responsible for driving ARR through two motions; enterprise named account campaign execution and product-led growth (PLG) via Keyfactor’s Test Drive program. This role owns demand generation programs end-to-end — planning, execution, optimization, and reporting — working closely with Brand, Product Marketing, Performance Marketing, Marketing Operations, Field Marketing, SDR, and Sales. The ideal candidate brings B2B enterprise demand generation expertise alongside PLG experience, deep analytical rigor, and a hands‑on approach to integrating AI and automation into modern marketing workflows.

Build and scale the PLG growth motion around Keyfactor’s Test Drive program, building systematic growth loops driving user acquisition, activation, and conversion to pipeline Design and deliver multi‑channel marketing programs across digital channels to reach, engage and convert prospects within our Named Account Model at scale; Design and deliver multi‑channel marketing programs across digital channels to reach,



engage and convert prospects within our Named Account Model at scale; Partner with Field Marketing, SDR, and Sales to support ABM activations to engage priority accounts at scale with personalized programs.

Analyze performance daily/weekly: produce insights on what’s working, what’s not, and actionable next steps. Test, learn, and optimise continuously, running experiments to improve engagement rates, pipeline quality, and sales impact across channels

Collaborate cross‑functionally with Performance Marketing, Marketing Ops, Web, Content, Field, Customer, Brand, Product Marketing, SDR & Sales to ensure message‑to‑market fit, account and segment prioritization, friction‑free hand‑offs, and full‑funnel alignment.

ideation & planning, content and creative development, deployment, and optimisation; 2-4+ years of experience in growth marketing or demand generation

Demonstrated experience running PLG programs or self‑serve trial/freemium motions alongside traditional enterprise campaign execution.

Hands‑on experience in Enterprise B2B Growth & ABM and fluency in advanced segmentation and dynamic campaign orchestration using firmographic and behavioral data and signals





High data fluency with experience in multi‑touch attribution models and marketing analytics tools (e.g., SQL or BI experience a plus.

Demonstrated use of AI and Automation in omni‑channel marketing workflows; proficiency with HubSpot, Salesforce, and ABM tools

Strong project management skills with the ability to manage multiple high‑priority programs simultaneously in a fast‑paced, PE‑backed environment

Second Fridays (a company‑wide day off on the second Friday of every month minus November and December due to the Holiday schedule).

Paid Parental

Leave is available to recent parents. the company offers generous paid parental leave, along with comprehensive adoption and fertility support.

Monthly Talent development and Cross Functional meetings to support professional development.

We deliver security software and solutions where trust and openness are of the highest importance for our customers.

Customers

We strategize, operate, and execute through a customer‑centric view. We prioritize the security interests of our customers, and we act as if their data were our own.

We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.

Keyfactor is a proud equal opportunity employer including but not limited to veterans and individuals with disabilities.

Applicants with disabilities may contact a member of Keyfactor’s People team via [email protected] and/or telephone at 1.(phone hidden) to request and arrange for accommodations at any time. #

📌 Growth Marketing Manager, Acquisition (Winnipeg)
🏢 Keyfactor
📍 Winnipeg