Company Description United Rentals is the world’s largest equipment rental company, supporting customers across construction, industrial, utilities, infrastructure, and emergency response projects. With the industry’s largest fleet and over 25 years of operational experience, the company combines scale, expertise, and digital innovation to keep worksites operating safely and efficiently. Its offerings include general and specialty equipment rentals, safety services, and connected jobsite technologies that help customers manage complexity and improve productivity. By integrating equipment, data, and field expertise, United Rentals enables more connected, intelligent worksites with greater safety, visibility, and performance. The organization is focused on problem solving and provides 24/7 support, training, and best-in-class solutions to empower customer success.

Role Description The Vertical Sales Representative is a full-time, on-site role based in Coquitlam, BC, focused on driving revenue growth within targeted industry verticals. This position is responsible for identifying and developing new business opportunities, managing a portfolio of accounts, and building long‑term relationships with customers in sectors such as construction, industrial, utilities, and infrastructure. Day‑to‑day activities include conducting customer visits, assessing jobsite needs, preparing proposals, and presenting tailored equipment and service solutions. The role also involves coordinating with operations and specialty divisions to ensure timely delivery, service quality, and customer satisfaction,



while consistently tracking opportunities and performance using CRM and sales tools. The Vertical Sales Representative collaborates with internal teams to execute sales strategies, support complex projects, and maintain a strong pipeline aligned with business objectives.

Qualifications

Demonstrated experience in B2B sales, account management, or business development, ideally within equipment rental, construction, industrial, or related sectors.

Strong skills in relationship building, customer service, and stakeholder communication, with the ability to engage decision makers at multiple levels.

Proficiency in opportunity identification, needs analysis, solution selling, and negotiation to close profitable deals.

Comfort using CRM platforms and basic digital tools to manage pipelines, document activities, and generate reports.

Solid organizational and time management skills, including territory planning, prioritization of accounts, and follow‑through on commitments.

Ability to work on‑site and in the field at customer locations and jobsites, with a valid driver’s license and safe driving record.

Knowledge of jobsite operations, equipment applications, and safety practices is highly beneficial.

Post‑secondary education in business, marketing, engineering, or a related field is an asset; equivalent industry experience is also valued.

Commitment to inclusive, team-oriented teamwork and openness to learning United Rentals’ products, services, and vertical market strategies.

#J-18808-Ljbffr

📌 Vertical Sales Representative (Winnipeg)
🏢 United Rentals
📍 Winnipeg