Lead AstraZeneca's digital analytics initiatives as a Senior Manager, focusing on optimizing brand performance through insightful reporting and cross-channel analysis. Enjoy versatile in-person collaboration to drive impactful strategies.As a core member of the US Commercial Insights Team, you will oversee digital analytics and efficiency evaluations to enhance various marketing channels. This role requires hands-on management of analytics migrations and collaboration with brand teams to interpret complex data into actionable insights.



You will establish benchmark standards and improve reporting quality across multiple brands.Key Responsibilities:Oversee digital analytics and reporting across multiple brandsDevelop actionable insights from performance dataMaintain dashboards and regular performance reportsCoordinate GA4 to Adobe Analytics transitionsCultivate partnerships with agencies for analytics supportRequirements:Bachelor's in Analytics or relevant discipline5 years of analytical experience in marketingExpertise with analytical tools including Google AnalyticsProven ability to report on multichannel performanceExperience in pharmaceutical marketing preferredDrive AstraZeneca's innovation in digital analytics through collaborative efforts and strategic insights.#J-18808-Ljbffr

📌 Digital Analytics Senior Manager Role (Mississauga)
🏢 Alexion Pharma Spain
📍 Mississauga