Head of Marketing – GlobalLocation: Vancouver, BC (Hybrid)

Reports To: CEO

What’s Next for Your Career?

Join MetaOptima. Make a difference.

At MetaOptima, we’re on a mission to revolutionize dermatology with artificial intelligence-powered software, hardware, and SaaS solutions that make care faster, smarter, and more affordable. Our award-winning products — DermEngine, MoleScope, and OptimaScan — are trusted by hundreds of dermatology and skin cancer centers worldwide, including many of the world’s leading centers of excellence in dermatology and onco-dermatology.

With strong traction in Canada, the U.S., EU, Australia, and New Zealand, we’re scaling rapid — and we’re looking for a visionary marketing leader to drive our global strategy and execution.

We’re a team of passionate, innovative people who thrive on working together to build life-saving technology for medical professionals and patients. If you’re analytical, creative, and experienced in SaaS, healthcare marketing, and AI-driven growth strategies, this is your opportunity to make a global impact.

The Role

We are seeking a Head of Marketing to lead MetaOptima’s worldwide marketing strategy. You’ll drive brand positioning, demand generation, and AI-powered marketing innovation to ensure our solutions reach healthcare providers, enterprises, and partners across international markets.

This role requires a leader who is both strategic and hands-on: someone who can build a world-class marketing team, leverage AI-driven tools to scale impact, and collaborate across Sales, Product, and Customer Success to establish MetaOptima as the global leader in AI-powered dermatology solutions.

Key Responsibilities

- Marketing Strategy – Define and execute global B2B healthcare marketing strategies to expand SaaS adoption, device sales,



and enterprise presence.
- AI-Powered Demand Generation – Leverage AI-driven personalization, predictive analytics, and marketing automation to create scalable inbound/outbound campaigns, account-based marketing (ABM), and digital programs (GEO, SEO, PPC, CRM).
- Brand & Messaging – Shape MetaOptima’s global brand voice, positioning, and thought leadership, ensuring consistent storytelling across all channels.
- Content & Collateral – Oversee development of white papers, case studies, digital campaigns, training resources, and AI-assisted content creation.
- Campaign Execution – Launch and optimize marketing campaigns for new products, features, and regional expansions with measurable ROI.
- Cross-Functional Collaboration – Work with Sales, Product, and Customer Success to align marketing execution with company growth priorities.
- Analytics & KPIs – Use AI-enhanced analytics to monitor campaign performance, competitor activity, and customer insights; provide leadership with actionable, data-driven reporting.
- Events & Conferences – Manage conference planning, vendor shows, and workshops, ensuring a strong global presence and pipeline contribution.
- Team Leadership – Recruit, mentor, and build a high-performing marketing team with a culture of experimentation, innovation, and AI adoption.

Requirements
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field.




- 4+ years of senior-level experience in B2B SaaS and healthcare marketing, ideally within high-growth companies.
- Proven success in scaling SaaS ARR, driving pipeline generation, and building global brand authority.
- Strong understanding of healthcare marketing, including hospital/clinic procurement cycles and regulatory requirements.
- Hands-on expertise with digital marketing, HubSpot (CRM/automation), GEO/SEO/SEM, ABM, and AI-powered campaign management tools.
- Excellent written and verbal communication skills; ability to articulate value propositions to diverse global stakeholders.
- Experience managing marketing budgets, KPIs, and delivering executive-level reporting.
- Comfortable in a startup culture, with the ability to balance strategic leadership and hands-on execution.

Bonus Qualifications
- Experience in digital health, MedTech, or AI-driven healthcare solutions.
- Prior success integrating AI marketing tools (e.g., predictive analytics, personalization engines, generative AI content tools) into global campaigns.
- Familiarity with HubSpot and marketing automation.
- Track record in leading international marketing campaigns across multiple regions.

Advantages
- Competitive salary + stock options
- Comprehensive perks package (extended health, vision, dental)

- Hybrid work environment
- Downtown Vancouver office (SkyTrain, SeaBus, West Coast Express accessible)
- Opportunity to make a global impact in AI-powered healthcare

If you’re passionate about AI, SaaS, and healthcare innovation, and want to lead a global marketing strategy that uses cutting-edge AI tools to scale impact, we’d love to hear from you. Join us on this journey to transform the future of dermatology.

📌 Head of Marketing - Global (Vancouver)
🏢 MetaOptima Technology
📍 Vancouver