Head of Media & Digital Commerce Strategy

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands—including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S®, and BAND‑AID®—that you already know and love.

Role Reports To

Strategy & Commercial Capabilities Leader, Canada

Location

North America, Canada, Ontario, Markham (Fully Onsite, scheduled to move to North York in Q3 2026)

What You Will Do

The Head of Media & Digital Commerce Strategy is responsible for designing and governing Kenvue Canada’s enterprise digital commerce and media growth system. In this role you will establish the operating architecture that enables Brand and Customer Development teams to accelerate growth in digital commerce—spanning enterprise strategy, agency governance, retail media frameworks, platform partnerships, digital shelf standards, and performance measurement.

Key Responsibilities

- Own Canada’s end‑to‑end digital commerce operating model and growth framework
- Define full‑funnel media architecture across brand, performance, retail media, and search
- Establish prioritization frameworks across brands, customers, and priority SKUs
- Translate brand and commercial priorities into scalable enterprise digital commerce strategies
- Define operating rhythm, resource model, and decision‑right clarity across teams

- Lead enterprise partnerships with Amazon Ads, Google, Meta, and retail media networks
- Define annual investment frameworks, guardrails, and partnership principles
- Establish innovation roadmap and test‑and‑learn agenda
- Govern retail media architecture and standards in alignment with customer strategies
- Elevate platform partnerships in collaboration with agency partners and Customer Development

- Own media agency relationship, scope, capability expectations, and performance reviews
- Define integrated briefing and planning architecture across Brand, Sales, and Agency




- Establish governance routines and performance standards
- Ensure agency focus on activation excellence, retail media performance, and optimization
- Orchestrate planning cadence across agency and internal teams

- Define digital commerce KPI architecture across media, digital shelf, and performance
- Partner with Analytics to lead Marketing Mix Modeling (MMM) orchestration and integrate outputs into planning and investment decisions
- Establish enterprise reporting and diagnostic routines
- Translate performance insights into investment reallocation guidance
- Build a single source of truth for digital commerce performance

- Define enterprise digital shelf standards including content, SEO, ratings & reviews, and availability
- Own digital shelf scorecard and reporting architecture
- Partner with Sales to prioritize high‑impact SKUs and growth opportunities
- Orchestrate integration across digital shelf teams, agency partners, and MarTech/IT
- Drive connected SEO and content performance standards across platforms

- Develop enterprise digital commerce playbooks across media, retail media, digital shelf, and measurement
- Embed governance into annual planning, quarterly business reviews, and performance routines
- Enable Brand and Sales teams through tools, training, and RACI clarity
- Build long‑term digital commerce maturity roadmap and ways‑of‑working evolution
- Strengthen enterprise investment discipline and performance culture

Required Qualifications

- Bachelor’s degree in Marketing, Business, Analytics, or related field; MBA preferred
- 10+ years of equivalent experience in digital commerce, media strategy, retail media,



or omnichannel leadership
- Proven experience building scalable operating models and governance frameworks
- Deep expertise in retail media, search, and full‑funnel media architecture
- Strong cross‑functional leadership and executive influence capability
- Experience in CPG, retail, consumer health, or omnichannel environments

Desired Qualifications

- Experience designing modern agency operating models
- Strong analytics and MMM fluency
- Experience integrating media, digital shelf, and commerce strategy into commercial planning
- Ability to translate complex performance data into investment decisions
- Experience managing enterprise platform partnerships

What’s In It For You

- Competitive Benefit Package*
- Paid Company Holidays, Paid Vacation, Volunteer Time & More!
- Learning & Development Opportunities
- Kenvuer Impact Networks
- Location/region may vary benefits accordingly
- Note: Total Rewards at Kenvue include salary, bonus (if applicable) and advantages.

Equal Opportunity Employer

Kenvue is proud to be an Equal Prospect Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.

Kenvue incorporates Artificial Intelligence into our recruitment process to enhance job postings and streamline the sorting and screening of applications, helping attract a qualified candidate pool. Our experienced team will review and select the top applicants, ensuring that human judgment guides our hiring decisions. For more information, please refer to our Careers Privacy Policy.

Vacancy: This job posting is for an existing, currently vacant position.

📌 Head of Media & Digital Commerce Strategy (Markham)
🏢 Kenvue
📍 Markham