Join Zynga as a Senior Manager of Lifecycle Marketing in Toronto and shape engaging player journeys. Inspire your team while driving cutting-edge marketing strategies across popular game titles.At Zynga, you will lead a team of Managers and Specialists, championing the Lifecycle Marketing strategies across genres like Racing and Casino. Your role is critical in enhancing customer engagement and retention, providing leadership and coaching while executing data-driven strategies.



Collaborate with various departments to ensure cohesive marketing efforts aligned with company objectives.Key Responsibilities:Lead performance management and career development for direct reportsOversee hiring and onboarding processes for the teamCreate go-to-market plans for new product releasesManage cross-functional challenges and strategy escalationsMaintain centralized documentation and best practices across the teamRequirements:5+ years of Lifecycle Marketing experience, B2C focusProven history of managing teams; 2+ years requiredFamiliarity with CMS tools and technical marketing knowledgeExpertise in Email, Push, and SMS marketing tacticsSelf-motivated and adaptable in a fast-paced industryDrive customer loyalty and spearhead marketing initiatives at Zynga, where innovation meets play.#J-18808-Ljbffr

📌 Senior Manager Of Lifecycle Marketing Careers (Toronto)
🏢 Zyngacareers
📍 Toronto