Join Gorgias as a Customer Lifecycle Marketing Specialist, where you will enhance customer experiences through strategic lifecycle management. This role focuses on maximizing onboarding and retention initiatives.Your contributions will encompass managing lifecycle strategies across email and in-app communications. By designing cutting-edge, data-driven campaigns, you'll enhance customer activation and retention while driving revenue expansion. Collaborate with key departments like Product and Customer Success to create a seamless journey for users.Key Responsibilities:Manage customer lifecycle strategies from trial to expansionLaunch targeted, signal-based campaign initiativesEstablish retention and churn-prevention tacticsPartner with Product and CS teams for alignmentCollaborate on technical setups with Marketing OperationsRequirements:Minimum 5 years in lifecycle or customer marketingHands-on experience with CRM tools like IterableStrong analytical mindset for impactful marketingExperience delivering results in dynamic environmentsEffective in working with diverse teams and stakeholdersEnhance Gorgias' customer relationships through targeted marketing and data analytics.#J-18808-Ljbffr

📌 Customer Lifecycle Marketing Specialist (Toronto)
🏢 Gorgias
📍 Toronto