Elevate the University of Waterloo's brand as its new Director of Marketing and Research. This full-time position focuses on strategic marketing leadership and building insights-driven campaigns.The University of Waterloo is in search of a Director for Brand Marketing and Research. You will lead the university's marketing strategy, overseeing brand governance and positioning while enhancing engagement initiatives. Collaborating with institutional partners,



you will ensure marketing efforts align with university goals and effectively reach target audiences.Key Responsibilities:Establish brand governance and standards across the institutionLead integrated marketing innovation and advertising strategiesConduct market research to inform decision-makingManage the marketing budget and external partnershipsGuide departments on brand application and messagingRequirements:Bachelor's degree in marketing, communications or related disciplines7-9 years in marketing strategy or brand leadershipExpertise in audience insights and market researchProven ability in managing complex stakeholder environmentsExcellent problem-solving and strategic communication skillsShape the University of Waterloo's marketing landscape and amplify its brand presence through insight-led strategies and creative leadership.#J-18808-Ljbffr

📌 Brand Marketing Director - University Of Waterloo (Alton)
🏢 University of Waterloo
📍 Alton