Lead the future of marketing technology at Upwork as a Senior Marketing Tech Specialist. Focus on performance marketing and AI-enhanced workflows in a hybrid format.This pivotal role involves obtaining technical ownership of marketing systems while fostering collaboration among key stakeholders. You will be integral in optimizing strategies across Paid Acquisition, SEO, and Paid Social. By leveraging your marketing technology skills, you will ensure data governance and consent management in all initiatives.Key Responsibilities:Manage Google Tag Manager for effective trackingLead data platform integrations and marketing strategiesImplement AI workflows for campaign efficiencyPropose scalable AI solutions aligned with business needsWork with cross-disciplinary teams for compliance and governanceRequirements:Expertise in Google Tag Manager and data layersStrong background in leading marketing technology projectsTechnical fluency in SQL and related analytics toolsExperience documenting Privacy Impact AssessmentsBuilder mentality focused on scalable marketing solutionsMake an impact in marketing technology with Upwork!#J-18808-Ljbffr