The Marketing Manager will develop and deliver high impact marketing and customer centric programs to support the business priorities. This role will be strategic with an emphasis on enhancing the company’s overall brand perception with current and new customer base.
The Marketing
Manager will support the Sr.
Marketing
Manager in the development of corporate strategic initiatives. Represent the organization at community and networking events. Lead digital platform initiatives aligned with internal stakeholders, senior leaders, and customer objectives.
Develop and execute marketing strategies to support business growth, focusing on lead generation from target accounts. Collaborate cross-functionally with sales leaders, business development, key accounts, and other departments to create actionable marketing programs that drive revenue, market share, and profitability. Plan and manage external marketing campaigns, supporting programs and initiatives.
Manage and optimize marketing budgets across digital and traditional channels to ensure alignment with measurable business outcomes. Drive customer-centric focus across employees, partners, and marketing efforts. Leverage CRM tools to run direct marketing campaigns and measure ROI.
Ensure brand consistency and integration across all marketing programs.
Bachelors
Degree in Marketing, Business Administration or related field Work Experience: 7-10 years in marketing with corporate or agency related experience Demonstrated success crafting brand,
positioning and corporate marketing strategy resulting in robust sales across multiple product lines Interest in expanding internal and external community-based events and networks. Proven record translating marketing and promotional objectives into results ince 1858, Wajax has been a leading industrial products and solutions provider continually innovating to serve Canadian industry coast-to-coast. We work in an extensive range of industries and core sectors of the Canadian economy including energy and renewables, food and beverage, construction, industrial/commercial, transportation, forestry, mining, metal processing, and oil and gas - to name a few.
People who provide the experience and expertise that support the industries that build our cities, power our businesses, put a roof over our heads and food on our tables. Wajax offers a total compensation package that includes competitive pay, comprehensive perks, learning and development, as well as some unique additional “perks.” Competitive health and dental benefits with no waiting period for eligibility (100% employer paid premiums), plus health spending account. Wajax led e-learning, and product training through industry leading manufacturers.
Exclusive discounts with a variety of manufacturers and service providers such as Ford, GM, Chrysler, Dell, TELUS, a group mortgage, home & auto insurance program, pet insurance, footwear & workwear, fitness membership, perkopolis, and more. Company matched pension plan We are committed to employing a workforce that is representative of the diverse communities across Canada in which we do business.
📌 Manager, Digital Marketing *Remote (Calgary)
🏢 Wajax
📍 Calgary