Help drive the next wave of growth of RBC’s digital front door—our public-facing digital channel. As Manager, Digital Marketing – Digital Experience Platforms , you will translate the channel’s vision into actionable roadmaps, driving meaningful client experiences and measurable business outcomes to our enterprise digital strategy. You’ll operate at the nexus of strategy, analytics, and execution, turning insights into prioritized initiatives and quantifiable business and customer outcomes to ensure operational excellence, speed to market, and alignment with our broader digital transformation agenda.

As Manager, Digital Marketing – Digital Experience Platforms , you will guide the platforms and experiences that shape how RBC clients find answers, explore options, and engage with us — right on our public website and beyond. You will work on the strategy, roadmap, and outcomes for key public site platform capabilities — from onsite search to self-service help experiences — at an enterprise scale. You will connect platform capabilities with business strategy, working cross-functionally across Digital, Technology, Marketing, and beyond to make informed, outcomes-focused decisions that move fast and land with purpose.

Lead with Digital Expertise Be the subject matter expert on enterprise digital experience platforms — leading initiatives from strategy through execution, bringing clarity to complex problems, and raising the bar for what is possible across our digital marketing ecosystem. Advocate for the adoption of digital experience platforms — identify business requirements, delivering enhancements with technology partners, and continuously evolving to serve client and business needs. Build and sustain strong enterprise partnerships across Digital Product, Technology, Marketing, Legal, and Compliance — operating effectively to drive alignment and move initiatives forward with clarity and momentum.





Work on the public website on-site search experience and be accountable for how well clients find the products, services, and answers they need, efficiently and with less friction.

The north star: an intelligent, intuitive search experience that reduces effort, increases self-serve adoption, and measurably improves client satisfaction. Turn Data into Direction Use performance data, client behaviour signals, and platform analytics to identify patterns, surface actionable insights, and inform the next iteration of our digital strategy — always grounding decisions in what is best for the client. Enhance the Self-Service Help Experience ~ Manage RBC’s on-site self-service help content (structured question-and-answer and guided help experiences) to ensure the underlying platform remains current, relevant, and scalable for cross-channel delivery. 3–5 years of experience in digital product management, digital marketing, or a related discipline. ~ Strong business acumen — able to interpret performance data, identify opportunities, and translate insights into prioritized actions that drive continuous improvement. ~ Excellent communication, presentation and storytelling skills while leveraging financial, channel and customer insights.

Understanding of content architecture principles, including taxonomy design, metadata management, and structured content strategy. Demonstrated experience with enterprise digital experience platforms, particularly Adobe Experience Manager (AEM) Cloud; familiarity with CMS & DAM platforms is an asset.



Solid understanding of SEO strategy and a working knowledge of AEO and structured content for AI/conversational search environments.

Experience designing and executing A/B testing and digital experimentation programs is an asset. Ability to clearly distill technical concepts to non-technical stakeholders. We thrive on the challenge to be our best and working together to deliver trusted advice to help our clients thrive and communities prosper.

We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. Leaders who care for and support your development through coaching and other opportunities. A hybrid RTO model that currently includes a minimum of 3 days per week in the office (subject to change).

A/B Testing, Analytics, Communication, Content Marketing, Content Strategy, Detail-Oriented, Digital Experiences, Digital Marketing, Digital Marketing Platforms, Digital Products, Digital Strategy, Effectiveness Measurement, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Analytics Full time PERSONAL & COMMERCIAL BANKING Note : RBC applies a hybrid work model and may require in office presence in Toronto. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

Join our Talent Community Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com . Applying to this posting allows you to express your interest in this current career opportunity at RBC.

📌 Manager, Digital Marketing - Digital Experience Platforms (Toronto)
🏢 RBC
📍 Toronto