We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app, and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.

We’re looking for a modern sales leader who combines the discipline of traditional selling with the mindset of a digital growth operator. You’ll lead Xe’s SMB Payments sales team in North America – a group focused on acquiring and growing small and medium-sized businesses through both outbound engagement and digital inbound conversion. This role is perfect for someone who understands how to build and manage a high-performing sales team, but also knows how to use data, funnel metrics, and digital assets to find and convert high-potential customers.

This is a hybrid role based out of our Toronto office, 3 days a week. This role is an existing position within the SMB Payments sales organization. We take personal responsibility. COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity.

We contribute to our community. Lead and coach a team of SMB sales professionals focused on new customer acquisition and growth. Partner with digital, marketing, and product teams to convert inbound SMB leads generated from Xe’s website and campaigns (15M+ monthly visitors,



thousands of business sign-ups).

Oversee pipeline management, forecasting, and performance metrics (lead‑to‑close conversion, CAC, LTV, ROAS). Build and manage key partnerships to expand Xe’s reach within the SMB ecosystem. Ensure consistent, compliant, and customer‑centric sales practices across the team.

Translate data insights into sales action plans and performance coaching. Proven experience leading SMB or mid‑market sales teams in fintech, SaaS, or payments. Strong understanding of digital lead generation, funnel management, and customer acquisition strategies.

Skilled at balancing team‑driven outbound sales with data‑driven inbound optimization. Curious and analytical — fluent in performance metrics and experimentation. thrives in cross‑functional environments with marketing and product teams. Competitive salary ranging from $150,000CAD to $170,000CAD plus discretionary bonus. ~3 weeks paid vacation, 6 personal days, and paid day off for your Birthday. ~ Healthcare, Life & Disability insurance. ~ We want Xe to be a outstanding place to work and to ensure that our communities are represented across our workforce.

A vital part of this is ensuring we are a truly inclusive organization that encourages diversity in all respects. This includes making adjustments or changes for disabled people, neurodiverse people or people with long‑term health conditions. The position responsibilities outlined above are intended to define the general contents and requirements to perform this job.

📌 Market sales director (Toronto)
🏢 XE.com
📍 Toronto