Become a Marketing Campaign Specialist at GFT Technologies, focusing on executing high-impact integrated campaigns. This role bridges Canadian and global marketing efforts seamlessly. As a Marketing Campaign Specialist, you'll take comprehensive ownership of marketing initiatives, ensuring alignment with business strategies for GFT Technologies' Canadian division.
You will manage the entire campaign process, emphasizing data-driven insights and continuous optimization. Collaboration with sales and multiple international stakeholders will be key to your success. Key Responsibilities:
- Oversee the complete campaign lifecycle from conception to performance tracking
- Develop and implement B2B marketing campaigns across digital platforms
- Collaborate with Sales to support commercial goals effectively
- Optimize Pardot and Salesforce usage for clean reporting
- Analyze campaign performance and share insights with leadership Requirements:
- Minimum 2 years' experience in a B2B marketing role
- Proven ability to manage campaigns end-to-end independently
- Proficiency with Pardot and Salesforce (1 year each)
- Experience working in a global marketing context
- Excellent communication skills in both English and French Drive impactful campaigns at GFT Technologies and collaborate globally to enhance marketing effectiveness.