Elevate customer engagement at DEPT® as a CRM Marketing Manager focusing on email and SMS channels within Fanatics. Your data-driven approach will help achieve remarkable business results.
In this pivotal role, you will create and manage targeted marketing campaigns designed to foster customer loyalty and enhance revenue streams. With a minimum of six years in CRM or digital marketing, you'll excel in high-volume campaign management while delivering personalized content that resonates with customers. Collaborate with various teams to ensure integral marketing messaging and execute advanced testing strategies for optimization.
Key Responsibilities:
• Design and implement email/SMS go-to-market strategies • Lead the briefing process for creative teams • Optimize campaign performance through A/B testing • Analyze and report on channel performance • Work with stakeholders to align campaigns with business objectives
Requirements: • 6+ years in CRM or digital marketing • Proven ability to meet revenue goals • Solid project management and analytical abilities • Excellent written and communication skills • Experience with complex segmentation strategies
Utilize your expertise to transform email and SMS marketing at DEPT® and drive significant customer engagement. #J-18808-Ljbffr