We are seeking a highly skilled Senior Paid Media Strategist & Planner to join a growing paid media team. Sitting at the intersection of strategy, client partnership, and campaign oversight, you will translate business objectives into actionable media strategies while leading client communications. While this is not a purely execution‑focused role, you will leverage your deep platform knowledge to perform quality assurance, extract meaningful insights, and validate recommendations before they reach the client.

This position offers a flexible work environment, allowing you to choose a remote, hybrid, or in‑office workspace. There may also be needs to travel to Toronto for client meetings. Translate client objectives into comprehensive paid media strategies across search, social, programmatic, and video, ensuring alignment with nurture sequences, CRM handoffs, and sales processes.

Targeting & Planning: Utilize consumer research and data insights to develop detailed recommendations for audiences, channel mix, placements, and KPIs across all stages of the marketing funnel. Monitor campaign pacing and performance, identifying optimization opportunities to improve lead volume, quality, and efficiency. Serve as the primary media lead and account contact, directing performance reviews and strategic recommendations with transparency.

Performance Reporting:



Develop measurement frameworks tied to lead generation KPIs and lead Quarterly Business Reviews (QBRs) to present performance insights and forward‑looking recommendations.

Quality Assurance: Review and QA team work to maintain high output quality and reduce errors. Cross‑Functional Collaboration: Act as the bridge between paid media and internal teams (creative, CRO, analytics) to ensure integrated campaign execution and messaging tailored to high‑intent audiences.

Experience: 5+ years of experience in paid media strategy, planning, or account leadership in an agency workplace, with a specific focus on lead generation. Strong hands‑on experience managing campaigns across Google Ads, Meta Ads, LinkedIn, programmatic, and/or video platforms.

Analytical Skills: Deep understanding of full‑funnel marketing, lead quality metrics (MQL/SQL, cost‑per‑qualified‑lead), and the ability to turn data into strategic insights. Excellent client communication skills with experience presenting to senior stakeholders and leading strategic meetings.

Technical Savvy: Experience with measurement frameworks, attribution models, and the integration of paid media with CRM systems. Nice‑to‑Haves: Familiarity with Google Analytics (GA4), Looker Studio, or BI platforms;

experience with CRM platforms like Salesforce, HubSpot, or Slate;

📌 Marketing Strategist (Remote) (London)
🏢 Cella
📍 London