Shape strategic marketing initiatives at Hootsuite as a Senior Customer Marketing Manager. Focus on enhancing customer adoption, retention, and advocacy through insightful programs.In this pivotal role, you will work closely with cross-functional teams to distill customer insights into effective marketing campaigns. You'll be responsible for building the customer marketing framework that enhances customer experiences and drives business results. Reporting to the Chief Marketing Officer, you will work from either Toronto or Vancouver.Key Responsibilities:Create marketing strategies to promote customer engagementTranslate behavioral data into marketing initiativesOversee the execution of customer education and advocacy programsPartner with stakeholders to enhance product adoptionEstablish metrics to evaluate marketing effectivenessRequirements:12+ years of B2B marketing experienceBackground in customer lifecycle and growth marketingKnowledge of SaaS customer dynamicsStrong project management abilitiesResilient with problem-solving capabilitiesDrive customer-focused marketing strategies to help Hootsuite create lasting relationships.#J-18808-Ljbffr

📌 Senior Marketing Strategist For Customers (Toronto)
🏢 Blumberg Capital
📍 Toronto