Part-Time | Remote/Hybrid | Mississauga, Ontario | 15–20 Hours/Week

We are an established real estate business seeking an experienced Meta/Facebook/Instagram Ads & Lead Generation Specialist.

Our primary objective is simple:

Generate qualified real-estate buyer/seller leads → Follow up → Qualify → Book appointments.

This is not a general administrative or social-media posting position. We are looking for someone focused on measurable business results.

Responsibilities

- Create, manage and optimize Facebook & Instagram lead-generation campaigns
- Generate qualified buyer and seller leads
- Monitor CPL, lead quality and campaign performance
- Test audiences, creatives, ad copy and lead forms
- Call/text new leads, qualify prospects and book appointments
- Manage lead follow-up and CRM
- Assist with Facebook/Instagram content and listing promotions

Experience with Follow Up Boss, Canva and real-estate marketing is an asset. Strong spoken/written English and professional telephone communication are required. Punjabi/Hindi is an asset but not mandatory.

SIGNIFICANT — Evidence Required

We are not hiring based solely on résumés.

When applying, please provide:

- Brief introduction and relevant experience
- Your real-estate lead-generation experience
- Details of one Meta campaign you personally managed, including:
- Approximate ad spend
- Number of leads generated
- Cost Per Lead (CPL)
- How lead quality was measured
- CRM platforms you have used
- Experience calling/following up with leads and booking appointments
- Expected hourly/monthly compensation

Voice Test Please provide a 60–90 second voice recording.

Scenario

Michael submitted a Facebook lead saying:



“I am thinking about buying a detached home in Brampton within the next 3–6 months.”

Call Michael as though you represent our real estate team. Introduce yourself, explain the reason for your call, begin qualifying him and work toward booking an appointment with the broker.

Applications without the requested information and voice sample may not be considered.

How Success Is Measured

Our primary KPIs are

Qualified Leads → Cost Per Qualified Lead → Response Speed → Qualified Conversations → Appointments Booked → Appointment Show Rate → Clients Generated

Likes, followers and posting frequency are secondary metrics.

Compensation

15–20 hours per week The successful candidate will begin with a paid trial period.

Compensation will include

Base Compensation + Performance Incentives for Qualified Appointments/Results

We are looking for the right person for a long-term working relationship, not simply someone to complete weekly tasks.

Pay: $20.00-$30.00 per hour

Benefits

- Flexible schedule

Application question(s):
- Describe one Facebook/Instagram (Meta) lead-generation campaign that you personally created and managed, preferably for real estate.

2.How do you determine whether a Meta campaign is generating genuinely qualified real-estate leads rather than simply producing a low CPL? 3.Describe your experience personally calling and following up with online leads. If you received 20 new Facebook real-estate leads today, explain your follow-up process—including how quickly you would contact them, how many follow-up attempts you would make, how you would qualify them, and how you would move them toward an appointment.

Work Location: Hybrid remote in Mississauga, ON L5R 1B8

📌 Meta/Facebook/Instagram Ads & Real Estate Lead Generation Specialist (Mississauga)
🏢 TEAM KALRA REALTY LTD. with (REMAX GOLD REALTY INC.) Brokerage.
📍 Mississauga