Take charge of cutting-edge marketing strategies at Relay as the Segment Marketing Manager. Lead verticalized campaigns that empower business owners with financial insights and control.In this pivotal role, you'll spearhead Relay's demand generation initiatives. Your focus will be on strategic campaign execution within core verticals, ensuring a cohesive message across multiple channels. The ideal candidate is a master of collaboration,
with a knack for defining success through quality metrics.Key Responsibilities:Develop and oversee campaign strategies for target verticalsCreate and maintain the evergreen campaign calendarCoordinate efforts across marketing disciplines for consistent messagingExplore new channels to effectively reach vertical audiencesFine-tune conversion points to maximize campaign performanceRequirements:3–6 years of experience in B2B marketing or campaign oversightExceptional at leading cross-team initiatives and communicationStrong focus on data analysis for campaign refinementAbility to innovate and establish new marketing frameworksMust be onsite in Toronto three days a weekDrive Relay's mission to provide clarity and confidence in financial management through strategic marketing leadership.#J-18808-Ljbffr