Join Dialogue's team as a Lifecycle Marketing Manager, where your expertise will directly influence members' experiences across wellness programs. Drive marketing efforts focused on enrollment, engagement, and retention in a dynamic workplace.

In this role reporting to the Senior Director, your mission includes constructing the full member marketing strategy for effective outreach. Ideal candidates boast over 8 years in B2C marketing with hands-on experience in audience segmentation. You will leverage various marketing channels to optimize campaign results and ensure effective metrics reporting.

Key Responsibilities:



• Develop and enhance member marketing campaign strategies • Create engaging multi-channel communication plans • Assist in the copywriting for various lifecycle channels • Experiment and optimize conversion strategies • Maintain accountability for program KPIs and reports

Requirements: • 8+ years with lifecycle marketing strategies • Hands-on experience with automation tools like Braze • Proven ability to influence teams without direct authority • Strategic thinker with execution capabilities • Familiarity with data analytics for decision-making

Shape Dialogue's member journey and drive impactful marketing strategies. #J-18808-Ljbffr

📌 Expert Lifecycle Marketing Manager Role (Winnipeg)
🏢 Dialogue Technologies
📍 Winnipeg