Lead account-based marketing initiatives as a Senior Campaign Strategy & ABM Manager at Dayforce. Drive engagement through creative campaign architecture and data-driven strategies in a global context.You will be responsible for designing and optimizing campaigns that leverage AI for enhanced buyer journeys and sales alignment. Collaborate with cross-functional teams to ensure campaigns are executed flawlessly, maximizing their impact on revenue generation and account growth.
Your expertise will be integral to fostering engagement and conversion across priority accounts.Key Responsibilities:Develop scalable architecture for integrated campaign systemsCollaborate with teams for effective execution of campaignsUtilize AI insights to refine audience targeting and messagingOptimize buyer journeys from awareness to sales readinessDrive multi-touch engagement strategies to boost pipelineRequirements:7+ years in B2B demand generation or revenue marketingExperience in developing effective ABM campaigns for complex buyersCompetence with tools like Salesforce and DemandbaseStrong analytical capabilities for campaign optimizationExcellent communication and project management skillsJoin Dayforce and transform your approach to campaign strategy while impacting global engagement efforts across the organization.#J-18808-Ljbffr