Transform your career with Okta in the Global Paid Search Marketing Manager position. This hybrid role emphasizes advanced analytics and a data-driven approach to marketing. As a key player on the Global Digital Acquisition Team, you will leverage your analytical prowess to develop cutting-edge paid search strategies.

Your role will focus on Value-Based Bidding models in Google Ads and Bing Ads, ensuring optimized campaigns that drive substantial revenue impact through AI integration. Key Responsibilities:

- Lead the execution of AI-enhanced paid search strategies
- Prioritize Value-Based Bidding to maximize revenue generation
- Design and evaluate structured A/B and multivariate tests
- Maintain comprehensive reporting for campaign performance
- Liaise with Marketing Operations for seamless data integration Requirements:
- Bachelor's degree in marketing or related analytical field
- 3-5 years in managing full-funnel paid search campaigns
- Exceptional analytical skills supported by a strong VBB background
- Hands-on experience with AI and automated bidding techniques
- Expertise with Google Ads, Salesforce, and marketing automation tools Drive transformative marketing initiatives with advanced search strategies at Okta.

📌 Paid Search Marketing Manager (Toronto)
🏢 Okta
📍 Toronto