Join Scotiabank as the Senior Manager for Programmatic and Affiliate Marketing in Toronto, Ontario. Lead innovative strategies and optimize performance to enhance marketing efforts across Canadian Banking and Non-Retail sectors.You will take charge of the overall strategy, execution, and performance monitoring of programmatic and affiliate marketing. This role demands both leadership and hands-on expertise in key platforms like DV360 and collaboration with strategic partners like Fintel Connect.



Your focus will be on driving channel growth through cutting-edge approaches and deep data insights.Key Responsibilities:Own strategic governance and performance accountabilityCollaborate with business lines for aligned channel strategiesLead programmatic campaign architecture and audience targetingManage relationships with affiliate partners and optimize growthReport on performance metrics and provide actionable insightsRequirements:7+ years in managing programmatic media across DSPsStrong analytical skills for data-driven decisionsLeadership experience in managing marketing teamsFamiliarity with affiliate marketing and publisher relationsProficient in campaign reporting and strategic insightsUtilize your programmatic expertise and leadership skills to elevate Scotiabank's innovative marketing initiatives.#J-18808-Ljbffr

📌 Programmatic & Affiliate Marketing Leader At Scotiabank (Toronto)
🏢 Socket.dev
📍 Toronto