Drive transformative performance media strategies at WPP Media, focused on commerce channels like retail networks and marketplaces. Lead with a data-driven mindset to achieve substantial business outcomes.In your role as Director, Performance Strategy – Commerce, you will focus on developing and executing impactful media strategies tailored for clients' eCommerce needs. Engage closely with cross-functional teams including Analytics and Activation to enhance measurement frameworks and optimize performance.



Your strategic insights will guide creative approaches in targeted channels including Instacart and social platforms.Key Responsibilities:Execute strategies supporting retail media and eCommerce goalsEstablish optimized frameworks for campaign measurementIntegrate performance strategies into broader marketing plansIdentify new opportunities in emerging commerce channelsDevelop audience targeting strategies leveraging dataRequirements:Extensive experience in eCommerce strategy and retail mediaUnderstanding of commerce ecosystems and media optimizationStrong ability to lead collaborative cross-functional teamsExcellent analytical abilities and communication skillsFamiliarity with major commerce platforms preferredElevate commerce performance and lead your teams to success at WPP Media.#J-18808-Ljbffr

📌 Commerce Performance Media Director At Wpp (Montreal)
🏢 WPP Media
📍 Montreal