Join Vancity as a manager focused on Lifecycle Marketing, Personalization & Automation. This full-time, hybrid role champions personalized journeys leveraging marketing tech to drive engagement.As the marketing lead, you will translate growth strategies into effective member and prospect journeys using advanced CRM, AI, and marketing automation techniques. Working closely with various teams, you will ensure that technology aligns with business goals and meets member needs.Key Responsibilities:Act as the primary business lead for marketing technology initiativesDevelop transparent requirements based on growth prioritiesCollaborate to establish the marketing technology roadmapImplement strategies for lifecycle marketing and personalizationDrive user adoption of marketing tech tools like SalesforceRequirements:Bachelor's degree in Marketing or related fieldMinimum 8-10 years in lifecycle marketing or CRMExpertise in marketing technology platformsDemonstrated ability to translate strategies into data requirementsStrong change management and influential skillsEnhance marketing initiatives that engage members and streamline their experience with data-driven strategies.#J-18808-Ljbffr

📌 Personalization & Automation Manager In Marketing (Vancouver)
🏢 Vancity
📍 Vancouver