Transform your career with Okta in the Global Paid Search Marketing Manager position. This hybrid role emphasizes advanced analytics and a data-driven approach to marketing.
As a key player on the Global Digital Acquisition Team, you will leverage your analytical prowess to develop innovative paid search strategies. Your role will focus on Value-Based Bidding models in Google Ads and Bing Ads, ensuring optimized campaigns that drive substantial revenue impact through AI integration.
Key Responsibilities:
• Lead the execution of AI-enhanced paid search strategies • Prioritize Value-Based Bidding to maximize revenue generation • Design and evaluate structured A/B and multivariate tests • Maintain comprehensive reporting for campaign performance • Liaise with Marketing Operations for seamless data integration
Requirements: • Bachelor's degree in marketing or related analytical field • 3–5 years in managing full-funnel paid search campaigns • Exceptional analytical skills supported by a robust VBB background • Hands-on experience with AI and automated bidding techniques • Expertise with Google Ads, Salesforce, and marketing automation tools
Drive transformative marketing initiatives with advanced search strategies at Okta. #J-18808-Ljbffr
📌 Global Search Marketing Manager Role (Winnipeg)
🏢 Okta
📍 Winnipeg