19 Aug
|
Emburse
|
Toronto
Join Emburse as the Director of Content Marketing, responsible for content strategy that drives pipeline growth. Lead in creating high-impact B2B content that elevates the brand.In this key position, you will oversee Emburse's entire content strategy, guiding the editorial direction and ensuring alignment with company goals. You will manage a talented team, including a Content Writer, and closely collaborate with Multimedia for storytelling that resonates.
Your focus will be on developing a measurement framework that connects content effectiveness to overall marketing objectives.Key Responsibilities:Lead the editorial strategy and maintain the content calendarFoster partnerships with Social/Demand Gen teams for effective content useGuide the skilled growth of the Content WriterImplement AI-assisted workflows for efficient content productionEnsure all content maintains Emburse's brand integrity across mediaRequirements:Bachelor's degree in Marketing or applicable field; Master's preferred7-10 years in content marketing or related rolesProven history of managing external contributors and agenciesFamiliarity with SEO and emerging AEO/GEO strategiesExceptional writing and editorial skills for B2B contextsEnable impactful marketing through strategic content leadership at Emburse.#J-18808-Ljbffr
📌 b Content Marketing Director Role (Toronto)
🏢 Emburse
📍 Toronto