Join SurveyMonkey as a Senior Email and Customer Marketing Manager to enhance customer engagement through strategic lifecycle marketing initiatives. Propel user activation and retention via email and customer programs.
This role offers a chance to own the strategy for Lifecycle Marketing within SurveyMonkey. You will draw on 8+ years of relevant marketing experience, ensuring a cohesive approach in Email and Customer Marketing. Lead a team to drive significant outcomes through effective program management and collaboration with peers in Customer Advocacy and Education.
Key Responsibilities:
- Set and manage Lifecycle Marketing strategy and cadence
- Guide email channel strategy in Iterable for precision targeting
- Oversee renewal and expansion marketing programs
- Create comprehensive reporting on lifecycle performance
- Collaborate cross-functionally to align marketing strategies
Requirements:
- 8+ years in lifecycle, CRM, or email marketing
- Minimum 3 years managing individual marketers
- Hands-on experience with Iterable or equivalent ESP
- Proven track record in revenue-driving marketing initiatives
- Cross-functional partnership experience
Drive strategic lifecycle marketing efforts to advance SurveyMonkey's customer engagement and retention goals.
📌 Senior Email and Customer Marketing Manager (Canada)
🏢 Tree Trust
📍 Canada
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