Lead the charge at Houseful in Toronto as a Senior Manager of Integrated Marketing. This hands-on position focuses on executing strategic marketing plans and increasing lead volume through various channels. At Houseful, part of RBCx, you will manage day-to-day marketing operations while collaborating with cross-functional teams.

Your expertise in upper-funnel demand generation will drive qualified leads for homebuyers. You'll oversee marketing initiatives spanning paid media, content creation, and partnerships to effectively enhance customer journeys and conversion experiences. Key Responsibilities:

- Develop integrated tactical marketing plans across multiple channels
- Collaborate with internal teams for cohesive marketing execution




- Manage the marketing calendar and ensure timely delivery
- Track campaign performance with a focus on lead quality
- Build and oversee content plans aligned with Houseful’s brand

Requirements:

- 6+ years in marketing with multi-channel expertise
- Proven ability to grow qualified lead volume
- Experience with budget management and resource allocation
- Solid analytical skills for campaign measurement
- Excellent project management and communication capabilities

Join Houseful to elevate integrated marketing strategies and enhance home ownership access for Canadians.

📌 Senior Integrated Marketing Manager at Houseful (Toronto)
🏢 RBC
📍 Toronto