We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Instacart's Ads organization is one of the most strategically important and fastest-growing parts of the business, and Carrot Ads sits at the center of that growth.

Our Carrot

Ads offering enables retailers and partners to use the best of Instacart advertising — our technology, expertise, and brand partnership reach — to monetize their own e-commerce properties. We are looking for a Senior Product Manager to own and drive the Carrot Ads platform. This is a high-impact, high-visibility role that sits at the intersection of complex technical infrastructure, external partner relationships, and strategic business growth.

You'll serve as the primary product point of contact for Carrot Ads' largest and most complex API-integrated partners, own the publisher-facing infrastructure that underpins how all Carrot Ads partners operate on Instacart's ads stack, and help drive the strategic direction of the program over tie.



This role offers the rare opportunity to shape a product that matters both internally — as a critical driver of Instacart's overall Ads business — and externally, by powering retail media network (RMN) programs for high-profile retailers. You'll work across nearly every engineering team in the Ads R&D; org, collaborate deeply with cross-functional partners across strategy, marketing, and commercial enablement, and interface directly with external partners.

Serve as the primary product point of contact for Carrot Ads' API-integrated partners — our largest and most complex, including partners like Uber Eats, Thrive Market, and Hy-Vee.

Responsibilities include staying current on each partner's ad business performance and needs, acting as the first line of consultation on product requests and partner escalations, attending business reviews, and driving partner-specific product improvements. Own publisher-facing infrastructure and features that underpin how all Carrot Ads partners integrate with and operate on Instacart's ads stack — including API architecture and documentation, integration via SFPro, retailer-facing controls over how ads serve, ad serving quality, latency, and reliability, data flows and reporting infrastructure, and billing and revenue share systems. Lead cross-functional collaboration and alignment across a wide range of internal partners — including PMs and R&D; members across Measurement, Ads Quality, Formats, and Storefront teams,



as well as retailer-facing and brand-facing Strategy & Planning, Product Marketing, and Commercial Enablement.

Over time, as the Carrot Ads business scales and you demonstrate mastery of your scope, take on increasing strategic ownership: leading cross-partner roadmap prioritization, representing Carrot Ads in leadership forums, and eventually serving as the senior PM lead for the Carrot Ads program overall.

Experience building or owning B2B platform products ~ Strong technical acumen; comfortable working directly with engineering on API design, data pipelines, serving infrastructure, or similar ~ Experience managing external partner or customer relationships as part of a product role (not just internal stakeholders) ~ able to synthesize complex technical and business context for both engineering teams and executive audiences owning publisher-facing ad controls, publisher integrations, or serving infrastructure) Familiarity with programmatic advertising concepts: auction mechanics, ad serving, attribution, billing/revenue share, and reporting infrastructure Prior experience at a company where the platform you owned was the infrastructure enabling third-party businesses to operate (e.g., Demonstrated ability to ship in ambiguous, high-stakes environments where the product scope, technical constraints, and business requirements are evolving simultaneously Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First work from home policy here.

Currently, we are only hiring in the following provinces: Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. 165,000 — $174,000 CAD #

📌 Senior Product Manager, Carrot Ads (Winnipeg)
🏢 Instacart
📍 Winnipeg