- Own the overarching merchandising strategy, shifting the function from reactive intake to proactive strategic partnership with GTM and Marketing Communications teams
- Drive strategic campaign integration by partnering early with GTM Marketing, Product teams, and Channel Sales leaders to ensure physical retail environments are prioritized during initial campaign design
- Synthesize diverse business unit priorities (TELUS Rewards, bundling, integrated home solutions) and align them to quarterly business goals, maintaining a cohesive in-store narrative
- Adapt national campaign strategies to speak authentically to local markets and diverse communities, ensuring point-of-sale messaging is relevant and impactful across all regions
- Lead cross-functional collaboration as the central hub connecting GTM Marketing, Product teams, Channel Sales leaders, and external creative agencies to align creative vision with physical store execution
- Champion the retail representative and customer experience by ensuring every in-store touchpoint drives traffic and equips store teams to have meaningful, high-value sales conversations
- Maintain a proactive, long-term roadmap of the in-store customer journey, socializing alignment across strategic forums (TRIPR, Win-the-Weekend, regional sales meetings) to unify field and business leaders
- Regularly visit retail stores to evaluate campaign execution, gather field team feedback, and translate insights into strategic refinements for future GTM playbooks

Requirements

- 7+ years of experience in retail merchandising, marketing strategy, or related field
- Proven ability to synthesize complex, multi-faceted business priorities and translate them into cohesive, unified messaging strategies




- Robust cross-functional leadership experience collaborating with marketing, product, sales, and creative teams to drive alignment and execution
- Deep understanding of retail environments, customer journeys, and in-store experience design
- Excellent communication and stakeholder management skills with ability to influence at all organizational levels
- Strategic thinking with ability to balance long-term vision with quarterly business priorities and execution
- Great-to-haves: Experience working in telecommunications, retail, or consumer-facing industries; Familiarity with campaign management tools and retail analytics platforms; Background in community-focused marketing or localization strategies

Core Competencies

Demonstrates expertise in retail merchandising strategy, cross-functional leadership, and customer journey optimization, with a strong focus on aligning marketing and sales initiatives to enhance in-store experiences. Proven ability to synthesize complex business priorities into cohesive strategies that resonate with diverse communities.

Highest-signal resume keywords

- Retail Merchandising Strategy
- Cross-Functional Leadership
- Customer Journey Optimization
- Stakeholder Management
- Strategic Campaign Integration

ATS Optimization Keywords

Hard Skills

- Marketing Strategy
- In-Store Experience Design
- Campaign Management
- Retail Analytics
- Business Prioritization

Soft Skills

- Excellent Communication
- Influencing Skills
- Strategic Thinking

Industry Keywords

- Telecommunications
- Consumer-Facing Industries
- Community-Focused Marketing
- Localization Strategies

Tools & Technologies

- Campaign Management Tools
- Retail Analytics Platforms

📌 Senior Strategy Manager, Store Messaging - Experience (Toronto)
🏢 Jobtailor
📍 Toronto