Drive transformational SEO strategies at WPP Media through cutting-edge Generative Search Optimization. This leadership role demands expertise and a hands-on management approach in a hybrid setting. In the Director of SEO role, you will oversee SEO and Generative Search Optimization initiatives for various agency clients.

You'll serve as a strategic leader, guiding a talented team of specialists while generating insights that benefit clients' business performance. Your ability to integrate SEO with wider media strategies is key for success. Key Responsibilities:

- Establish and execute tailored SEO and GSO strategies
- Coach and evaluate a specialized SEO team for optimal performance
- Perform comprehensive technical SEO and competitive audits
- Synthesize performance data to inform strategy
- Work closely with Paid Search teams for synergies

Requirements:

- At least 6+ years in Organic Search leadership roles
- In-depth knowledge of Generative Search signals and tools
- Proven track record of mentoring and developing teams
- Strong skills in analytics platforms and reporting
- Excellent verbal and written communication expertise

Shape the future of SEO at WPP Media with your strategic vision.

📌 SEO Director with Generative Search Focus (Toronto)
🏢 WPP Media
📍 Toronto