Elevate Sun Life's brand strategy in Canada as a Brand Initiatives Manager on a 20-month contract. Collaborate with cross-functional teams to translate insights into agile marketing strategies.

In this vital role, you will report directly to the Director of Brand Strategy and Management. Your focus will be on developing and executing brand strategies that strengthen relevance and foster client connections. Additionally, you will lead initiatives supporting brand storytelling and governance.

Key Responsibilities:
• Support brand strategy and annual planning for Canada
• Translate market insights into actionable initiatives
• Collaborate with marketing and creative teams on strategy




• Contribute to brand narrative development with Corporate Communications
• Participate in brand reviews ensuring identity alignment

Requirements:
• 7+ years in brand strategy and management
• Experience in brand or advertising agencies preferred
• Strong organizational and project management skills
• Detail-oriented with client experience expertise
• Familiarity with brand measurement practices is a plus

Lead impactful brand initiatives to ensure Sun Life resonates with clients effectively.
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📌 Brand Initiatives Manager at Sun Life (Ontario)
🏢 Sun Life
📍 Ontario