Company: Indogulf BioAg Location: London, ON Experience: 8+ years Function: Retail, Wholesale, Distribution, E-commerce and Channel Development

About the Role
Indogulf BioAg is seeking an experienced Business Head – Retail & Distribution to lead the growth of our retail, wholesale, e-commerce and distribution business across North America.

The successful candidate will take ownership of our registered product portfolio in the US, CA, UK, and EU - including Rootmax, Tricho Pro, Super Microbes and Universal Microbes - and build a scalable commercial platform covering:

Amazon and other online marketplaces

Independent garden centres and nurseries

Agricultural and horticultural retailers

Wholesale and distributor partnerships

Commercial customer accounts

Business-to-business sales through our Partner Portal

This is a senior, hands-on commercial leadership role for someone who has previously built and grown a retail or distribution business, developed reseller networks, managed digital sales channels and created systems for repeatable revenue growth.

Business Opportunity
Indogulf BioAg has already established a strong presence on Amazon and other direct-to-consumer channels. However, online sales represent only a small portion of the total home-growing, gardening and horticultural market.

Most customers continue to purchase plants, fertilizers, soil amendments and biological products through physical points of sale such as:

Hydroponic stores

Farm and agricultural retailers

Landscape supply stores

Independent hardware stores

Specialty horticultural distributors

The Business Head will be responsible for developing this offline channel and ensuring that Indogulf products are available where customers already purchase plants and gardening inputs.

Indogulf has also recently launched a US Partner Portal, allowing commercial customers to register for business accounts and purchase products in case, pallet and wholesale quantities for resale or direct professional use.

The Business Head will lead customer acquisition and commercial growth through this platform.

What You'll Do
Retail and Distribution Strategy

Develop and execute the overall retail, wholesale and distribution strategy for Indogulf BioAg.

Build a multi-channel commercial plan covering e-commerce, Amazon, direct retail, wholesale, distributors and commercial accounts.

Identify priority markets, customer segments, product categories and geographic regions.

Establish annual revenue, margin, account acquisition and distribution targets.

Develop a clear market-entry strategy for garden centres, nurseries and agricultural retailers.

Offline Distribution Development

Build a network of retailers, distributors, wholesalers and commercial resellers.

Develop relationships with independent garden centres, nursery groups, hydroponic retailers, farm stores and horticultural suppliers.

Negotiate commercial terms, pricing, margins, minimum order quantities and promotional programs.

Create retailer onboarding, merchandising and sales-support programs.

Develop regional and national distribution partnerships.

Build a sales pipeline for case-quantity and pallet-quantity customers.

Travel across Canada and the United States, and occasionally internationally, to meet with retailers, distributors and commercial partners,



attend trade shows and support market development activities.

E-commerce and Digital Growth

Lead the continued growth of Indogulf's Amazon and direct-to-consumer business.

Improve product visibility, conversion rates, advertising performance and customer retention.

Develop strategies for the company website, online marketplaces and digital sales campaigns.

Coordinate search advertising, social media, email marketing, content marketing and marketplace promotions.

Use customer and sales data to improve targeting, product positioning and marketing return on investment.

Ensure consistency between online pricing, retail pricing and distributor pricing.

Partner Portal and B2B Customer Acquisition

Lead the commercial development of Indogulf's US Partner Portal.

Build campaigns to attract commercial growers, landscapers, retailers, resellers and agricultural businesses.

Develop a structured process for business-account registration, qualification, onboarding and conversion.

Create wholesale pricing tiers for case, pallet and recurring-volume customers.

Establish account-development programs to increase repeat orders and customer lifetime value.

Coordinate with the operations team to ensure accurate inventory, fulfilment and customer support.

Sales and CRM Leadership

Implement and manage a structured CRM system for retail, wholesale and commercial accounts.

Build sales funnels, account stages, follow-up processes and performance dashboards.

Track leads, conversion rates, average order values, repeat purchases and account activity.

Develop sales forecasts and monthly business reviews.

Recruit, train and manage sales, customer service, digital marketing and channel-development personnel as the business grows.

Establish clear targets, incentives and accountability across the commercial team.

Product and Market Development

Develop channel-specific positioning for Indogulf's biological products.

Work with the technical and regulatory teams to ensure product claims, labels and marketing materials remain compliant.

Recommend pack sizes, bundles, pricing and promotional programs for different customer segments.

Gather feedback from retailers, distributors and end users to guide product development.

Identify opportunities for new products, private-label programs and channel partnerships.

Develop educational materials that help retailers and customers understand microbial and biological products.

Commercial and Financial Management

Take ownership of revenue growth, gross margins and commercial operating expenses for the division.

Prepare annual business plans, budgets and forecasts.

Evaluate channel profitability and customer acquisition costs.

Develop pricing structures that protect margins while remaining attractive to retailers and distributors.

Manage promotional spending, retailer incentives and digital marketing budgets.

Provide regular reporting to the CEO and leadership team.

What You'll Bring




10+ years of experience in retail, wholesale, distribution, e-commerce or commercial sales leadership.

Demonstrated experience building or significantly expanding a retail or distribution network.

Strong knowledge of digital marketing, online marketplaces, CRM systems and sales management.

Experience working with physical retailers, distributors, wholesalers or reseller networks.

A proven record of delivering revenue growth and developing new commercial channels.

Experience managing Amazon or other major e-commerce marketplaces.

Strong commercial negotiation, pricing and account-management skills.

Experience developing and managing sales teams.

Strong understanding of inventory, fulfilment, retail margins and channel economics.

Ability to operate strategically while remaining directly involved in execution.

Experience in one or more of the following sectors would be highly valuable:

Lawn and garden

Horticulture

Fertilizers and soil amendments

Biological products

Hydroponics

Home-growing products

Nursery or garden-centre distribution

Consumer packaged goods

Specialty retail

Willingness and ability to travel regularly for business across Canada and the United States, with occasional international travel, as required.

Direct biological or agricultural experience is preferred but not mandatory. Candidates from adjacent retail and distribution sectors may also be considered where they have a strong record of building channels and growing commercial revenue.

Key Performance Indicators
Success in this position will be measured through:

Retail and wholesale revenue growth

Number of active retailer and distributor accounts

Number of Partner Portal business accounts

Business-account conversion rate

Case and pallet sales volume

Amazon and e-commerce revenue growth

Customer acquisition cost

Repeat-order rate

Gross margin by channel

Geographic distribution coverage

Number of physical points of sale carrying Indogulf products

Sales pipeline value and forecast accuracy

First-Year Priorities
During the first 12 months, the Business Head will be expected to:

Complete a full review of the existing retail, Amazon and wholesale business.

Develop a North American retail and distribution growth plan.

Establish a prioritized list of retailers, distributors and commercial customer segments.

Build a structured CRM and account-development process.

Accelerate adoption of the Indogulf Partner Portal.

Secure initial regional retail and distribution partnerships.

Expand the number of physical locations carrying Indogulf products.

Develop a repeatable commercial model for case and pallet sales.

Build a commercial team and supporting systems where required.

Establish transparent monthly reporting on revenue, margins, pipeline and account growth.

Leadership Mandate
This role is not limited to managing existing online sales. The Business Head will be expected to build a current commercial growth engine for Indogulf BioAg.

The objective is to transform the company from a primarily online seller into a recognized multi-channel biological-products business with strong online sales, an active wholesale customer base and broad availability through garden centres, nurseries, retailers and commercial distribution partners.

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📌 Business Head – Retail and Distribution (Ontario)
🏢 Indogulf BioAg
📍 Ontario