Shape customer engagement as the Lifecycle Marketing Manager at Betstamp in downtown Toronto. Drive retention strategies and own the creation of lifecycle programs for our consumer brands.
In this pivotal role, you will manage end-to-end email and CRM initiatives aimed at maximizing user retention. With a focus on repeat business, you will develop automated flows and promotional calendars while personally crafting engaging emails utilizing AI and HTML tools. Your work will contribute directly to keeping our customers engaged with their betting experience.
Key Responsibilities:
• Build and own monthly promotional calendars across brands
• Ship daily promotional emails including copy and offers
• Create automated lifecycle flows for customer engagement
• Design email creatives from concept to execution
• Maintain segmentation for targeted messaging
Requirements:
• 2-5 years in email or lifecycle marketing roles
• Hands-on experience with major ESPs like Klaviyo
• Proficient in HTML email writing and editing
• Skilled in using AI tools for creative development
• Robust written communication abilities
Maximize retention through effective lifecycle marketing strategies that foster customer loyalty at Betstamp.
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