Join a creative, collaborative, and client-focused team. At Marlow Design, we specialize in custom, high-quality jewellery that reflects personal stories and craftsmanship. We've spent over a decade earning Calgary's trust, and our marketing tells real stories about real people's milestones.

The Role:
We're looking for a hands-on Marketing Specialist to own the day-to-day execution of our marketing.

This is a rare opportunity to step into an established marketing engine rather than build from scratch. You'll inherit documented playbooks, live campaigns, and a supportive team. For the first year, you'll work directly with the President while our Senior Marketing Lead is on parental leave, which means visible impact from day one.

We're looking for someone entrepreneurial and resourceful — the kind of marketer who spots an opportunity, brings the idea forward, and can also troubleshoot on Shopify or GoDaddy.

What You'll Do
Ecommerce & Website (Shopify)

Own day-to-day management of our Shopify store: product uploads, updates, and digital merchandising

Build and update landing pages and site sections to support campaigns and SEO

Support our ecommerce expansion, including new product categories and our online diamond and gemstone offering

Monitor Shopify apps, integrations, and product feeds

Web Management & IT Support

Manage domain, DNS, and hosting/registrar account (GoDaddy, Shopify) and resolve domain, email, and SSL issues

Keep platform access, credentials, and documentation organized and secure

Paid Advertising

Manage and optimize live Google Ads (Search, Shopping, Performance Max) and Meta Ads campaigns

Create new campaigns on a timely cadence to prevent creative fatigue, including seasonal holiday pushes

Write ad copy, brief creative, and refresh assets on a regular rotation

Monitor daily and weekly performance: spend, ROAS, CPC, CPA, and conversion rate

Manage budgets, bidding, audiences, geo-targeting, and negative keyword lists

Email Marketing

Plan, write, design,



and send our monthly newsletter and campaign emails in Mailchimp based on provided content strategy

Manage lists, segments, automations, and flows (welcome, post-consultation, abandoned cart)

Social Media & Content

Keep a consistent posting cadence on Instagram and TikTok

Work with the team to capture the stories behind our pieces — clients, process, craftsmanship, and team moments

Shoot and edit clean, on-brand iPhone photo and video content

Write captions in our voice, engage with comments and DMs

Events & Community

Own our annual community event end-to-end — our Stampede brunch at the Ramsay studio

Occasionally forward new growth ideas, channels, and partnership or PR opportunities

What You Bring
Must-haves

Legally entitled to work in Canada, and able to work on-site in our Calgary studio 4 days a week, with 1 day from home

Minimum 3 years of hands-on digital marketing experience (in-house, agency, or ecommerce brand); 5 years preferred

Experience owning a marketing function end-to-end

Post-secondary education in marketing (diploma or degree) plus a web design or development certificate — or equivalent combined training and demonstrable skills

Working proficiency in Shopify (product, collection, and page management)

Experience with web management tools and domain/hosting platforms (e.g. GoDaddy) and comfort troubleshooting technical issues independently

Proven experience building and managing Google Ads and Meta Ads campaigns

Email marketing experience covering both copywriting and updating Mailchimp templates (or similar)

Strong copywriting skills and the ability to adapt to an established brand voice





A genuine eye for iPhone photography and short-form video; comfortable directing others on camera

Confident, day-to-day proficiency in Canva, Affinity or Adobe Photoshop, and CapCut — you can design on-brand graphics, retouch product and lifestyle photos, and edit short-form video without outside help

Organized, self-directed, and able to manage deadlines with minimal oversight

Nice-to-haves

Basic HTML, CSS, and Liquid (for Shopify theme edits)

Experience marketing a considered, high-ticket, or luxury product

Event planning or in-person brand activation experience

Familiarity with fine jewellery

Who Thrives Here

You're entrepreneurial — you bring ideas, not just execution

You're curious and self-teaching — recent platform, new tool, no problem

You're detail-oriented — typos, broken links, and mismatched pricing bother you

You're collaborative — you can pull out the stories from every piece of jewellery

Why Join Us
We're a tight-knit team that genuinely feels like family. We look out for one another, celebrate the wins together, and take pride in our work. When you join Marlow Design, you're not just filling a role.

A permanent, full-time position with real room to grow within the company

A supportive, team-oriented culture rooted in authenticity

A beautiful, community-focused studio in the historic Ramsay Design Centre

A brand recognized as one of Calgary's top jewellers, with over a decade in the city

Work on meaningful, story-driven marketing for pieces that mark people's biggest moments

Two weeks of paid vacation after 1 year, to start

Our studio closes for the week of Christmas, so the whole team has that time off — in addition to your vacation days

Dental and health coverage after 3 months

Growth opportunities within an established and respected custom jewellery brand

Team celebrations, community events, and a genuinely warm studio environment

#J-18808-Ljbffr

📌 Marketing Specialist (Alberta)
🏢 Marlow Design
📍 Alberta