Transform cancer fundraising at The Princess Margaret Cancer Foundation as Vice President of Digital & Direct Marketing. Focus on innovative strategies that engage supporters and drive revenue growth.In the role of Vice President, you will deliver impactful digital marketing strategies that advance the Foundation's mission to conquer cancer. Your leadership will shape a supporter-centric approach, utilizing performance marketing and analytics to optimize engagement and retention rates. This role is essential for driving participation in fundraising initiatives focused on creative cancer care.Key Responsibilities:
- Create performance marketing campaigns to drive results
- Partner with BI to enhance data strategies
- Enhance supporter journeys through effective CX strategiesRequirements:
- Senior marketing leadership experience of 10+ years
- Knowledge in CRM and customer journey orchestration
- Demonstrated results in digital marketing
- Proficient in analytics and performance measurement
- Bachelor’s degree required, MBA a plusChampion the future of cancer research and care with your marketing expertise at PMCF.#J-18808-Ljbffr

📌 Digital & Direct Marketing Vp For Cancer Care (Toronto)
🏢 The Princess Margaret Cancer Foundation
📍 Toronto