Gather, document and translate business requirements from various business units into executable direct email marketing campaigns.

Collaborate with internal stakeholders to confirm requirements and provide recommendations for campaign design and execution.

Manage all facets of the email marketing process – developing and managing the execution of email marketing campaigns, audience segmentation, A/B testing, preference management and copywriting.

Create customer journeys and develop implementation plans for new program initiatives with a focus on automated campaigns and a personalized customer content utilizing data from disparate CEM data sources.

Develop email marketing campaign segmentation strategies based on customer and prospect type/persona data, transactional history and on site behavioral data.

Create both ad hoc and recurring email campaigns utilizing Oracle SQL and JAVA Script.

Design and create optimized test and learn (target vs control, A/B) email campaigns that leverage previous campaign learnings.

Complete quality assurance audits to ensure email creative and campaign list SQL code accurately reflect business requirements and specifications - pinpoint actionable insights, efficiencies, and new opportunities.

Take insights and KPI data from our email deployments, identifying key takeaways and areas of opportunity for future email efforts utilizing SQL and Tableau.

Communicate insights to internal stakeholders in order to leverage the email-marketing channel.

Work with application development staff to develop database architectures, coding standards,



and quality assurance policies and procedures.

Ensure email marketing campaign data is accurate and email creative is error free.

Requirements

Degree in Computer Science or a related analytical/database marketing field required.

5+ years of experience in software packages or programming languages used for analyzing and manipulating data and automating Oracle jobs (PL/SQL, SQL).

Advanced SQL skills are mandatory.

5+ years minimum experience performing database analytics supporting customer acquisition and retention.

Passionate about marketing automation with hands-on experience using email-marketing platforms and email automation software.

Practical experience in database marketing utilizing SQL ie: creating Email, Direct Mail, SMS contact lists.

Working knowledge of HTML for email creation an asset.

Strong technical skills in statistical analytics, data mining and reporting.

Experience with big data platform (ie: Snowflake, Metabase) an asset.

Working knowledge in at least one modern programming language such as Java Script, Python, HiveQl, or R, an asset.

Understand the principles of relational databases and importance of data hygiene.

Tableau (or equivalent BI reporting tool)



reporting experience would be beneficial.

Excellent communication skills (verbal and written).

Ability to prioritize and meet strict deadlines.

Strong attention to detail.

Well organized with strong multi-tasking skills.

Collaborative team player who is willing to share knowledge and learnings.

Autonomous self-starter, comfortable working in a team environment with minimal direction.

Core Competencies Demonstrates expertise in email marketing campaign management, including audience segmentation, A/B testing, and data-driven decision-making. Proficient in SQL and Java Script for data analysis and campaign execution, with a solid focus on marketing automation and customer engagement.

Highest-signal resume keywords

Advanced SQL Skills

Email Marketing Campaign Management

Database Analytics

Marketing Automation Experience

Tableau Reporting Experience

ATS Optimization Keywords Hard Skills

SQL

PL/SQL

Java Script

HTML

Data Mining

Statistical Analytics

Database Marketing

Email Campaign Segmentation

A/B Testing

Customer Journey Mapping

Soft Skills

Excellent Communication Skills

Strong Attention to Detail

Organizational Skills

Multi-tasking Skills

Collaborative Team Player

Industry Keywords

Email Marketing

Customer Acquisition

Customer Retention

Data Hygiene

Automated Campaigns

Tools & Technologies

Oracle SQL

Tableau

Snowflake

Metabase

Email Marketing Platforms

#J-18808-Ljbffr

📌 Database Marketing Analyst – Data Science (Winnipeg)
🏢 Jobtailor
📍 Winnipeg