Role

Content Strategist & Writer on the DXCS team (Editorial & Content Strategy focus) responsible for digital editorial strategy on key client accounts, ensuring content is optimized for search and answer engines (SEO & GEO).

Key Responsibilities

- Strategize and plan online content to meet business goals and user needs.
- Create editorial calendars, content outlines, distribution plans, and extensions across channels and formats (web, social, email).
- Write clear, compelling, accessible copy across varied formats, reflecting brand tone of voice.
- Conduct interviews with executives and subject‑matter experts as required.
- Lead copy development in partnership with digital and social media specialists, designers and video producers.
- Partner with internal SEO & GEO specialists to search‑optimize content for discoverability and LLM extraction.
- Leverage data and measurement insights to inform content strategies, planning, topics, and editorial themes.

Qualifications & Experience

- 4–5+ years in content strategy, editorial, digital content, copywriting, communications, or related field.
- Exceptional writing, editing,



and storytelling skills with ability to adapt tone for different audiences and channels.
- Experience developing content for websites, email, social media, and other digital platforms.
- Working knowledge of SEO best practices; experience with GEO and AI‑optimized content is an asset.
- Strong organizational skills and ability to manage multiple projects and deadlines.
- Experience collaborating with cross‑functional teams, including designers, social media specialists, and digital strategists.
- Bachelor’s degree in Communications, Journalism, Marketing, English, or related field, or equivalent experience.

Benefits & Work Environment

The position is fully on‑site in Toronto, ON. Employees enjoy professional development opportunities, mentorship programs, a vibrant and inclusive culture, and a hybrid work model with office presence around four days a week. Accommodations and flexibility are provided as needed.

EEO Statement

Burson is an equal chance employer and is committed to hiring exceptionally talented people of all backgrounds and identities.

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📌 Content Strategist & Writer, DXCS (Editorial & Content Strategy Focus) at Burson Global (Toronto)
🏢 Burson Global
📍 Toronto