The Sales Representative – Culinary Specialist will support the growth of the company as a key salesperson and will be acting as the “voice of the operator” inside the business. Through their culinary background and expertise, this person will help building credibility with large prospective chain accounts and ensure a strong and professional customer experience post-purchase. This role has a high traveling requirement within Canada and in the USA to perform live demonstrations and to support customers in the field.
Key Responsibilities
Sales Activities
Establish first contact and follow up with inbound leads outside of rep territories
Qualify opportunities and move them through the sales pipeline
Ensure no lead goes cold and close sales
Ensure all opportunities are tracked and progressing in the CRM
Maintain pipeline visibility, reporting accuracy and sales forecast
Culinary Support
Act as the primary point of contact for external rep groups and equipment dealers for all culinary questions and issues
Perform training with partner Corporate Chefs
Travel with the CEO to lead live demonstrations with prospective chain accounts
Participate in key sales meetings with prospective chain accounts to build credibility with chefs/operators
Coordinate and support product demonstrations (with test kitchen partners, dealers or at the factory)
Provide culinary support as needed to existing chain accounts
Coordinate baking operations and execute live cooking at trade shows
Customer Experience and Issue Resolution
Perform start-ups and help customers dial the ovens to meet their baking specifications and menus
Troubleshoot food quality issues post-install
Ensure customers are taken care of by our service department in case of equipment performance issues
Escalate service issues to the CEO and the COO when needed
Ensure a robust and professional customer experience
Factory Support
Cooperate with the engineering department to support product development
Develop, refine, and validate standardized recipes for equipment
Identify food trends and develop new applications for our equipment beyond pizza
Coordinate with our marketing department to create recipes, videos and cooking content for marketing campaigns
Ideal Profile
Must have :
Minimum of 3-5 years in B2B sales or sales operations
Culinary background
Must show dedication, perseverance, courage and strive for excellence
Technical curiosity and ability to understand product applications
Strong customer orientation
Ability to handle pressure and tense situations with customers
Attention to detail and desire for perfection
Strong organizational and follow-up discipline
Comfortable in a fast-paced, entrepreneurial environment
Strong Assets
Previous experience with other foodservice equipment manufacturers or dealers
Experience with CRM systems
Pizza-specific background
Why Join Us
Work directly with a highly entrepreneurial, team-oriented and hands-on CEO
Be instrumental in scaling a growing business with a unique product in the market
High visibility and impact on company growth
Eat a lot of pizza!!
Minimum of 3-5 years in B2B sales or sales operations
Culinary background
Must show dedication, perseverance, courage and strive for excellence
Technical curiosity and ability to understand product applications
Strong customer orientation
Ability to handle pressure and tense situations with customers
Attention to detail and desire for perfection
Strong organizational and follow-up discipline
Comfortable in a fast-paced, entrepreneurial environment
Strong Assets
Previous experience with other foodservice equipment manufacturers or dealers