Drive lead generation and automation efforts with Canon Canada as a Marketing Automation Specialist in a hybrid role. Bring your expertise in CRM and campaign design to enhance our customer lifecycle workflows.
Canon Canada is seeking a data-driven Marketing Automation Specialist for an 18-month contract. You will execute lead generation campaigns and automate customer journeys, leveraging your 1-3 years of experience in marketing automation and digital operations. This role requires a detail-oriented mindset to ensure our automated marketing initiatives are optimized for success.
Key Responsibilities:
• Create and optimize lead generation initiatives • Build and maintain automated customer journeys • Manage targeted CRM audience segments • Collaborate with Sales to align with revenue goals • Implement marketing automation best practices
Requirements: • 1-3 years in marketing automation or email marketing • Experience with platforms like HubSpot or Salesforce • Understanding of lead nurturing and conversion strategies • Able to analyze data and identify opportunities • Robust project management and collaboration skills
Utilize your marketing automation skills to make a significant impact at Canon Canada. #J-18808-Ljbffr