Execute lifecycle marketing campaigns end-to-end across multiple channels, including coding, QA, and campaign deployment Implement A/B tests supporting experimentation and business objectives Collaborate with Technology, Creative, Merchandising, and Community Marketing teams to deliver high-impact campaigns Coordinate and execute omnichannel communication strategies in partnership with Retail teams Track and report lifecycle marketing KPIs, translating data into actionable insights and recommendations Support the regional Lifecycle Marketing & CRM team with process documentation and operational efficiency initiatives Support email acquisition strategies, including A/B testing and reporting Support communication strategies on app push and SMS channels Support coordination of the email campaign calendar Requirements

Bachelor’s degree in business, marketing, communications, or a related field 1+ year’s experience in lifecycle marketing, CRM, or retention marketing Ability to work autonomously while collaborating in daily meetings and standups Ability to effectively manage projects, schedules, asset delivery, scope changes, and resources Excellent attention to detail Experience configuring/managing lifecycle marketing campaigns, wireframe automation, and marketing automation platforms such as Salesforce Marketing Cloud, Klaviyo, and Figma Ability to quickly adapt to new tools and processes Understanding of email creative and template best practices, segmentation, dynamic content, and A/B testing methodologies Highly skilled in Figma, HTML, CSS,



and UX design practices Customer-focused mindset Ability to consider Arcteryx.com globally and sustainably Innovative and creative approach with logical and methodical problem solving Robust communication and cross-functional collaboration skills Flexibility and adaptability in ambiguous situations Ability to balance autonomy and collaboration Commitment to continuous improvement and doing what is right Passion for outdoor activities and the Arc’teryx brand Results-driven approach and passion for ambitious goals Core Competencies

Demonstrates expertise in executing lifecycle marketing campaigns across multiple channels, with a strong focus on A/B testing, data analysis, and collaboration with cross-functional teams. Proficient in marketing automation platforms and skilled in HTML, CSS, and UX design practices to enhance customer engagement. Highest-signal resume keywords

Lifecycle Marketing CRM Management A/B Testing Salesforce Marketing Cloud Figma ATS Optimization Keywords

Hard Skills

Lifecycle Marketing Campaigns A/B Testing Methodologies HTML CSS UX Design Practices Wireframe Automation Marketing Automation Platforms Data Analysis KPI Tracking Segmentation Soft Skills

Attention to Detail Project Management Cross-Functional Collaboration Innovative Problem Solving Customer-Focused Mindset Industry Keywords

Lifecycle Marketing Retention Marketing Omnichannel Communication Email Acquisition Strategies Campaign Deployment Tools & Technologies

Salesforce Marketing Cloud Klaviyo Figma

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📌 Lifecycle Marketing Campaigns Coordinator (Winnipeg)
🏢 Jobtailor
📍 Winnipeg