NOW HIRING: Digital Marketing & Social Media Manager

Digital Marketing & Social Media Manager Job Description The Western Standard is looking for a driven, curious, and fast-working

Digital Marketing & Social Media Manager

to join our growing newsroom. The Western Standard is seeking a highly driven and creative Digital Marketing & Social Media Manager to join our team in Calgary. This role is ideal for someone who understands the digital landscape, knows how to grow audiences online, and can build campaigns that convert readers into subscribers and donors. The ideal candidate is experienced, proactive, and results-oriented. You’ll be responsible for owning our digital presence—from managing social media and email campaigns to coordinating digital fundraising and marketing initiatives. Responsibilities

Managing and growing all social media accounts (X, Facebook, Instagram, LinkedIn) Creating and scheduling content, monitoring performance, and optimizing for growth and engagement Running and reporting on paid social campaigns to drive traffic, subscriptions, and fundraising Writing marketing emails for newsletter promotion, subscription campaigns, and fundraising pushes Managing MailerLite email campaigns from concept to send,



including list segmentation and performance analysis Leading digital campaigns to promote editorial content, subscriber offers, and donation drives Implementing SEO strategies in collaboration with editorial and technical staff Supporting the planning and promotion of in-person fundraising events Brainstorming and executing campaign ideas to drive brand growth, readership, and revenue Assist with content management system (CMS) tasks. Are focused on outcomes and constantly look for ways to improve campaign performance Have experience with X, Facebook, Instagram, and LinkedIn—both organic and paid Are proficient with MailerLite or similar email marketing platforms Are a strong writer who can craft copy that converts across multiple channels Are organized, independent, and comfortable working in a rapid-paced news environment Are familiar with the Western Standard brand and understand what we bring to the broader Canadian media landscape Support the mission of building an independent Western Canadian media outlet This is a full-time, in-office position based in Calgary.

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📌 NOW HIRING: Digital Marketing & Social Media Manager (Winnipeg)
🏢 Western Standard
📍 Winnipeg