Lead brand strategy for luxury wines with Iconic Wineries of British Columbia from August 2026. This position in Okanagan Valley focuses on strategic planning and execution across renowned brands.
As a Brand Manager, you will shape the marketing strategy for top-tier wineries including Mission Hill and CedarCreek. You’ll leverage consumer insights and market research to redefine brand positioning while managing a comprehensive marketing calendar. Your role will involve collaboration across departments to ensure all initiatives enhance brand performance.
Key Responsibilities:
• Develop strategic brand marketing plans for multiple wineries • Conduct ongoing competitive analysis and consumer insights • Set annual marketing calendars and execute brand strategies • Manage creative processes and ensure high creative standards • Identify innovative promotional programs for competitive advantages
Requirements: • Minimum 5 years in brand management within beverage alcohol • Bachelor’s Degree in Marketing or Business • Solid creative and communication skills • Ability to manage multiple initiatives simultaneously • Entrepreneurial mindset with a high energy drive
Elevate the brand presence of luxury wines through effective marketing and creative storytelling at Iconic Wineries. #J-18808-Ljbffr