Senior Web Content Strategist / Content Migration Lead

Contract | Remote, Canada | Potential travel within Canada About the opportunity

Aequilibrium is assembling a senior Canadian team for a potential large-scale digital experience modernization initiative involving multiple public-facing websites and a substantial existing content estate. We are looking for a

Senior Web Content Strategist / Content Migration Lead

to help transform a large volume of existing content into a simpler, more helpful and sustainable digital experience. This isn't primarily a copywriting role. We're looking for someone who can

develop the content strategy, lead a large-scale content audit, and guide content through a CMS migration.

The hourly rate for this role is b/w $75/h-$95/h What you'll do

Lead the content strategy for a multi-site, multi-brand digital ecosystem. Develop and execute a structured content inventory and audit. Establish criteria for what content should be retained, consolidated, rewritten, archived or retired. Work with the Information Architect to improve content hierarchy, taxonomy, metadata and findability. Define content models and support component-based content design. Establish standards for plain language, readability, consistency and accessibility. Help develop content governance, ownership and publishing workflows.



Work with business analysts and technical teams to plan and execute large-scale CMS content migration. Help identify opportunities for automated versus manual migration. Support URL mapping, redirects and SEO preservation. Develop guidance and training for content authors and publishers. What we're looking for

Strong candidates will have: 8+ years of web content strategy, content design or related experience. Experience leading

large-scale content audits and migrations involving 1,000+ pages . Experience with

CMS migrations/re-platforming , not simply website copywriting. Experience with complex multi-site or multi-brand organizations. Experience in government, public sector, higher education, financial services or another regulated environment. Strong understanding of content design, taxonomy, metadata and information architecture. Experience with plain-language and accessibility standards. Understanding of SEO implications of major website migrations. Experience developing sustainable content governance models. Ability to work closely with UX, IA, business and technology teams. Especially valuable:

experience leading content strategy for a government/public-sector web modernization involving multiple sites and a major CMS migration.

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📌 Senior Web Content Strategist / Content Migration Lead (Winnipeg)
🏢 Aequilibrium Software
📍 Winnipeg