Company Overview About UsAt Rodan Energy, our mission is Making Sustainable, Attainable.As a leading North American energy services company, we provide innovative energy solutions that help clients reduce energy costs and GHG emissions, support electrification, and enhance grid efficiency.With over 20 years of expertise, we're trusted by North America's largest energy users, power producers, and utilities.Why Join RodanThriving Industry: Join a rapidly growing sector at the forefront of innovation and sustainability, shaping the future of energy management.Product Market Fit: With a 98% client retention rate and consistent YOY growth, Rodan has built a reputation for delivering trusted, long-term partnerships with industry leaders.Top Talent & Strong Culture: Collaborate with high-performing, passionate individuals who are committed to excellence and sustainability.As we continue to scale, we're investing in marketing as a core strategic function. This is a rare opportunity to define and lead our brand, PR, content, and demand-generation strategy from the ground up.Position SummaryWe are seeking a strategic and hands-on Director of Marketing to build and scale a contemporary marketing function. Reporting directly to VP Sales & Marketing, this role will lead all aspects of marketing: including brand, content, performance marketing, PR, marketing operations and analytics, and work cross-functionally with Sales, Product, and Customer Success to drive measurable growth. The ideal candidate is an experienced B2B marketing leader who thrives in a fast-paced, high-accountability environment. Experience scaling high growth early-stage companies from Seed/Series A – Series B/C is what we're looking for. The right candidate has an analytical mindset, and the ability to shape and communicate compelling narratives. A background in journalism, PR,



or content is a strong asset.Key ResponsibilitiesStrategy & LeadershipDevelop and execute a focused marketing strategy aligned to business objectives and revenue goalsAct as a member of the corporate leadership team, contributing to departmental planning and decision-makingProvide strategic input into product development, GTM strategy, and EOS Dispatch alignmentLead cross-functional collaboration with internal teams and external consultantsBrand, Content & CommunicationsDefine and elevate Rodan's brand voice across all channels and assetsLead content strategy across owned, earned, and paid channels (e.G., thought leadership, webinars, case studies, PR, newsjacking and social)Oversee PR strategy and media relations, including agency managementDemand Generation & PerformanceOwn and scale a multi-channel demand engine (email, digital, paid, events, partnerships)Drive booked meetings for sellers as a core performance KPIBuild robust measurement frameworks to track ROI, funnel performance, CAC, LTV, and attributionOptimize the marketing tech stack and implement scalable campaign processesCross-functional CollaborationWork closely with Sales, Product, and Customer Success to align messaging and GTM plansProvide marketing insights to inform product development, pricing,



and customer experience initiativesManage and collaborate with internal teams and external consultants to execute marketing initiativesQualifications8+ years of progressive marketing experience in B2B SaaS, cleantech, or adjacent industriesDemonstrated success building or scaling a modern marketing functionProven ability to lead brand, content, and demand generation strategies with measurable impactStrong analytical mindset: comfortable with accountability for marketing KPIs and budget managementPrior success leading growth through account based marketing strategiesExceptional communication and storytelling skills; background in journalism, PR, or editorial is a strong assetExperience managing agencies, contractors, and cross-functional stakeholdersThrives in a dynamic, fast-growth environment; entrepreneurial and resourcefulBachelor's degree in Marketing, Communications, Business, or related field a preference but not requiredLocationHybrid - Mississauga HQ (3 days per week expected)Rodan Benefits IncludeSalary Range: $120,000k - $150,000kComprehensive health and wellness benefitsFlexible hybrid or remote work environmentGenerous vacation, wellness days, and annual learning and development budgetHiring ProcessRodan Energy's hiring process is designed to identify candidates who are the right fit — technically, culturally, and professionally.As part of our process, candidates should be aware of the following:Background Check: As part of our hiring process, successful candidates will be required to complete a background check, which may include criminal record and credential verification.Assignment: Shortlisted candidates may be asked to complete a practical assignment. This is an opportunity to demonstrate your strategic thinking, creativity, and approach to real-world challenges relevant to the role. We respect your time and will provide clear instructions and reasonable timelines for any assignments requested. #J-18808-Ljbffr

📌 Head Of Marketing (Mississauga)
🏢 Confidential
📍 Mississauga