Job Description As a Senior Strategist at CM,you'llserve asastrategic orchestrator bringing together insights, creativity, and channelexpertiseinto cohesive,omni-channel,high-impact campaignsand digital experiences.You'rethe connective tissue between our creative partners, media team, CRM specialists, and web strategists—translating big-picture brand vision into integrated 360-degree plans that drivereal results. This is a unique opportunity to work on a brand that is known for quirky, lifestyle-driven creative and genuine freedom to innovate.You'llsee the direct impact of your work, and you will be a strategic thought partner with real influence.
Agency Critical Mass
Job Function Strategy and Planning
Job Subfunction Account Planning and Brand Planning
You Will: Partner with Media to surface insights from audience targets including channels/cultural intersection points
Develop integrated communications strategies across creative, media, CRM, and web, ensuring consistent mid- to lower-funnel messagingrecommendations
Lead audience insights work and inspire creative teams —collaborating with media and research toidentifyemerging insights andvalidatestrategic direction using AI tools
Review campaign analytics and performance data to make data-informed optimization recommendationsas a strategy partner to marketing science
Partner with Media in evaluating business and media reporting to inform national and regional paid media efforts
Partner with web strategy to ensure seamless user journeys and conversion-optimized experiences
Drive proactive thinking—identifyingopportunities, proposing fresh approaches, and executing with autonomy
Build client partnerships anddemonstratethe value of integrated strategic planning
You Have: 5–8 years in communications planning, integrated campaign strategy, or related experience (agency or brand)




Provenexpertisein messaging frameworks, channel strategy, and multi-touchpoint campaign planning
Strong media collaboration experience and ability to align strategy with channel performance and audience insights
Solid analytics literacy—you read tracking reports, understand KPIs, and translate data into actionable recommendations
Self-starting mentality with comfortoperatingin ambiguous, rapid-paced environments
Excellent cross-functional collaboration skills and ability to communicate complex strategy to creative, technical, and business audiences
Ability to balance qualitative insights with quantitative rigor, presenting findings in compelling, presentation-ready formats
Bonus if you have: Experience on Integrated Agency Teams (IAT) or similar cross-functional structures
Daily hands-on experience with AI tools
Brand strategy or messaging development experience
Experiencemarketingluxury/lifestyle brands
Background with automotiveis a big plus
Salary Range: $80,000 - $100,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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📌 Senior Strategist (Ontario)
🏢 Critical Mass
📍 Ontario