Our client Petcurean is looking for a Field Marketing Specialist, Canada to join their Marketing team. This role is ideal for a trade marketing professional who enjoys being in the field, building relationships, supporting retail partners, executing impactful marketing programs, and gathering market intelligence that drives business growth.
As Marketing's eyes and ears in the market, you will work closely with Sales, retail partners, and internal stakeholders to develop and execute regional marketing initiatives that support category growth and strengthen Petcurean's presence across Canada. You'll regularly travel to retail locations, trade shows, customer meetings, and community events to identify opportunities, gather insights, and help bring the brand to life.
What You'll Do Partner with Sales and retail customers to develop regional marketing and promotional plans that support national campaigns and business objectives.
Identify opportunities for local marketing activations, sampling initiatives, community outreach programs, and retail promotions.
Manage regional marketing budgets and evaluate program effectiveness and return on investment.
Retail Partnerships & Co-op Marketing Collaborate with key retail partners to develop and execute co-op marketing initiatives.
Support a variety of marketing tactics, including:
In-store promotions and displays
Digital and social media campaigns
Consumer events and experiential marketing
Direct mail and local advertising initiatives
Work closely with internal teams to ensure successful execution and measurable results.




Provide field insights to help shape merchandising strategies, point-of-sale materials, and display programs.
Identify opportunities to improve in-store visibility and customer engagement.
Support regional planogram development and retail execution initiatives as needed.
Events & Trade Shows Lead planning and execution of regional trade shows, industry events, and consumer activations.
Coordinate event logistics, materials, displays, and promotional activities.
Represent Petcurean at key events and engage with retailers, industry partners, and consumers.
Travel regularly throughout Canada to gather market insights and understand regional trends.
Monitor competitive activity, consumer behaviour, retailer needs, and industry developments.
Analyze and share findings with internal stakeholders to support strategic decision-making and future growth opportunities.
Partner with the Sales team to support retailer acquisition and onboarding efforts.
Participate in customer meetings and presentations where marketing support can help drive growth.
Build strong relationships with retail partners and become a trusted resource for marketing initiatives.
What You Bring Bachelor's degree in Marketing, Business, Communications, or a related field.




5+ years of experience in trade marketing, field marketing, retail marketing, communications, sales, or a related discipline.
Experience working with retail partners and supporting customer-focused marketing initiatives.
Solid understanding of retail merchandising, in-store execution, and shopper marketing.
Experience planning and executing trade shows, events, and experiential marketing programs.
Proven ability to manage multiple projects and priorities simultaneously.
Strong analytical skills with the ability to turn market insights into actionable recommendations.
Excellent relationship-building and communication skills.
Advanced proficiency in Microsoft Office Suite, including Excel and PowerPoint.
What Success Looks Like Developing and executing high-impact regional marketing programs that drive brand awareness and sales growth.
Building strong partnerships with retailers and internal stakeholders.
Delivering successful trade shows, events, and retail activations.
Providing valuable market insights that influence business decisions and category strategy.
Serving as a key connection point between the field and head office teams.
This is an excellent opportunity for a marketing professional who enjoys a blend of strategic planning and hands-on execution, with the opportunity to travel, build relationships, and make a meaningful impact across Canada.
Please note, travel is approximately 30% throughout Canada, with occasional international travel

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📌 Field Marketing Specialist, Canada (British Columbia)
🏢 Summit Search Group
📍 British Columbia