Description The Head of Marketing & Commercialization is the

growth driver for Not Your Mother’s

accountable for shaping growth strategy, delivering commercial results, and leading the end-to-end marketing function. This leader owns

what we do to win

: defining where to play, how to grow, and how to convert strategy into execution across brand, innovation, and go-to-market. Serves as key partner to sales and a core member of the Executive Leadership Team, they ensure the business is

consumer-led, performance-driven, and commercially disciplined

. In parallel, this role serves as a

strategic partner to the General Manager

, bringing forward insights, trade-offs, and forward-looking perspective, but remains anchored in

business ownership and results delivery

, not system/process ownership. WHY YOU’LL LOVE IT HERE:

At Not Your Mother’s Haircare, we exist to do hair differently. We create life-tested clean haircare for every strand and season, designed to take on real hair needs, from volume and hydration to frizz control and definition, without overcomplicating your routine. Our team moves fast, thinks big, and isn’t afraid to challenge the expected. We believe the best ideas come from collaboration, curiosity, and people who bring fresh perspectives to the table. Whether we’re launching innovation, building community, or creating culture-driving moments, we do it with intention, creativity, and a little bit of edge. As we continue to grow, we’re looking for a

Head of Marketing & Commercialization

to help shape what’s next for the brand. If you’re passionate about innovation, energized by collaboration, and excited to make an impact, you’ll fit right in. Our culture is rooted in the values that guide everything we do. We lead with LOVE FOR ALL by creating a workplace where individuality is celebrated, and everyone feels empowered to show up as themselves. We encourage our team to MAKE YOUR MARK by taking initiative, owning ideas, and pushing work forward with confidence. And we continue SHAKING THINGS UP by embracing change, staying curious, and never settling for ordinary. HOW YOU’LL MAKE YOUR MARK:

1. Own Growth Agenda including go-to-marketing & in-market performance (Primary Accountability)

Set and deliver the

Marketing, Innovation, and Portfolio strategy

for 1 and 3-year plans. Define

clear growth choices

across brands, categories, channels, and consumers Define

integrated GTM strategies

across omnichannel, and Amazon Own

business performance outcomes

including share, revenue, penetration,



and margin.

Balance

top-line growth with margin expansion. Ensure decisions are grounded in

data, analytics, and ROI discipline. Lead

in-year performance management

, driving pivots based on data and insights. Ensure

tight linkage between marketing investment and commercial return Translate strategy into

focused, actionable plans with measurable outcomes Partner closely with Sales to deliver

assortment, pricing, and retailer-specific growth plans Partner with Finance to deliver

pricing, mix, and growth strategies

2. Lead Portfolio & Innovation Strategy

Define

where to play and how to win

across the portfolio Architect the

innovation pipeline and growth platforms

aligned to consumer needs and financial goals Ensure disciplined

portfolio choices, prioritization, and resource allocation Continuously evolve the portfolio based on

performance, white space, and competitive dynamics 3. Elevate Brand, Creative & Consumer Excellence

Set the standard for

breakthrough creative and culturally relevant storytelling Ensure all decisions are rooted in

deep consumer and market insights Strengthen

brand consistency, distinctiveness, and demand creation Lead integration across Creative, CMI, Innovation, and Brand Marketing 4. Oversees and leads entire Marketing function including people development

Act as the

marketing anchor across Sales, Finance, Supply Chain, and Henkel stakeholders Drive alignment on

priorities, trade-offs, and execution plans Ensure marketing strategy is translated effectively into

enterprise action and commercial results Build Marketing capability and develop individuals 5. Executive Leadership & GM Partnership

Represent Marketing at the

Executive Leadership Team level Lead Cross-Functional Commercial Alignment Provide the GM with

forward-looking perspective on risks, opportunities, and key decisions Support executive readiness for

ELT and Henkel ExCom engagements Operate as a

thought partner, not a program manager, focused on decisions and outcomes Requirements

EDUCATION AND EXPERIENCE:

15+ years in marketing, brand management,



or general management Proven experience owning

portfolio strategy, innovation, and GTM execution Strong cross-functional experience with

Sales, Finance, and Supply Chain CPG / Beauty / Personal Care experience preferred MBA preferred Leadership Profile

Capabilities

Enterprise-level

strategic thinker with strong commercial instincts Proven ability to

own and deliver business results end-to-end Solid

cross-functional leadership and influence Excellent

decision-making, prioritization, and trade-off management Highly effective

executive communicator and storyteller Data-driven with strong

financial and analytical acumen Leadership Style

Outcome-oriented and

accountable for performance Brings

clarity, focus, and simplicity to complexity Balances

creative ambition with commercial discipline Builds trust and alignment across functions Proactive and forward-looking Key Performance Indicators

Market share and unit share growth Revenue and gross margin expansion Household penetration growth and retention Effectiveness of pricing and RGM strategies Innovation pipeline health and portfolio mix qualityMarketing ROI and in-market performance Organizational effectiveness and culture Why This Role Matters

This role is critical to accelerating growth by: Owning

business outcomes—not just marketing output Connecting

consumer insight to commercial performance Driving

focused strategy and disciplined execution Enabling the GM to lead at the highest level without diluting operating ownership NYM Benefits & Perks

At NYM, we believe in supporting your success—professionally, financially, and personally. Competitive Compensation

designed to reflect your skills and impact Work–Life Balance

with PTO, sick time, 9 paid holidays, and 2 paid floating holidays Comprehensive Health Coverage

including medical, dental, and vision for you and your family, plus company-paid short-term disability and life insurance Financial Wellness

with Roth and 401(k) retirement plans and a 4% employer match Paid Parental Leave

because family always comes first Professional Growth

supported through our professional development reimbursement program Wellness Perks

On-site fitness center and One Pass Select access Product Perks

Enjoy 60 complimentary products each year Annual Beauty & Wellness Credit

to invest in yourself Volunteer Time Off

so you can support the causes that matter most Monthly Networking Lunch Credit

to stay connected, inspired, and engaged

#J-18808-Ljbffr

📌 Head of Marketing & Commercialization (Winnipeg)
🏢 Not Your Mother's Haircare
📍 Winnipeg