Drive lead generation and automation efforts with Canon Canada as a Marketing Automation Specialist in a hybrid role. Bring your expertise in CRM and campaign design to enhance our customer lifecycle workflows.
Canon Canada is seeking a data-driven Marketing Automation Specialist for an 18-month contract. You will execute lead generation campaigns and automate customer journeys, leveraging your 1-3 years of experience in marketing automation and digital operations. This role requires a detail-oriented mindset to ensure our automated marketing initiatives are optimized for success.
Key Responsibilities:
• Create and optimize lead generation initiatives
• Build and maintain automated customer journeys
• Manage targeted CRM audience segments
• Collaborate with Sales to align with revenue goals
• Implement marketing automation best practices
Requirements:
• 1-3 years in marketing automation or email marketing
• Experience with platforms like HubSpot or Salesforce
• Understanding of lead nurturing and conversion strategies
• Able to analyze data and identify opportunities
• Robust project management and collaboration skills
Utilize your marketing automation skills to make a significant impact at Canon Canada.
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