Join Zynga as a Senior Manager of Lifecycle Marketing in Toronto and shape engaging player journeys. Inspire your team while driving innovative marketing strategies across popular game titles.

At Zynga, you will lead a team of Managers and Specialists, championing the Lifecycle Marketing strategies across genres like Racing and Casino. Your role is critical in enhancing customer engagement and retention, providing leadership and coaching while executing data-driven strategies. Collaborate with various departments to ensure cohesive marketing efforts aligned with company objectives.

Key Responsibilities:
• Lead performance management and career development for direct reports
• Oversee hiring and onboarding processes for the team
• Create go-to-market plans for new product releases




• Manage cross-functional challenges and strategy escalations
• Maintain centralized documentation and best practices across the team

Requirements:
• 5+ years of Lifecycle Marketing experience, B2C focus
• Proven history of managing teams; 2+ years required
• Familiarity with CMS tools and technical marketing knowledge
• Expertise in Email, Push, and SMS marketing tactics
• Self-motivated and adaptable in a quick-paced industry

Drive customer loyalty and spearhead marketing initiatives at Zynga, where innovation meets play.
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📌 Senior Manager of Lifecycle Marketing Careers (Ontario)
🏢 Zyngacareers
📍 Ontario